Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
Premium Marketing Customer relationship management Customer service
At first‚ there was the doubt and fear of rejection when Danille Fritzgerald Soria and Lutfiya Al-Qarani knocked every door of the participants of a youth summit to express their excitement of the then upcoming integration of the Association of Southeast Asian Nations (ASEAN). The initial concept is simple which was to generally promote awareness of the integration in the online sphere. Their initial invitation was not well received but they were never discouraged and they pushed to convince. Alas
Premium Southeast Asia Singapore
OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
Premium Low-cost carrier Airline Southwest Airlines
Life for slaves has been extremely difficult since the beginning of time. During the 1850’s people were just starting to finally realize just how wrong slavery was. If you were a slave‚ your life was extremely difficult. You were treated as if you were an animal rather than a human being. Slaves were generally kidnapped from Africa where they were taken away from their families and stripped of their culture. They were brought over to America and sold by slave traders to plantation and factory owners
Premium
BUS272 The Changing Economies of Asia Unit Information and Learning Guide Semester 1‚ 2014 This information should be read in conjunction with the online learning materials which can be found on your MyUnits page. Unit coordinator Name: Professor Malcolm Tull School: Management and Governance Phone: +61 8 9360 2397 Email: M.Tull@murdoch.edu.au © Published by Murdoch University‚ Perth‚ Western Australia‚ November 2014. This publication
Premium Economics Economic development Economic growth
The Geopolitics of South Asia From Early Empires to the Nuclear Age Graham P. Chapman Centre for Advanced Study‚ Oslo‚ Norway Professor Emeritus of Geography‚ Lancaster University‚ UK From Chapter 14 The Greater Game The New Security Agenda The United Nations Development Programme in 1997 outlined the seven areas of new security; economic‚ nutritional‚ health‚ environmental‚ personal‚ community and political. Since then the more crystallised term ‘New Security Agenda’ has been pushing
Premium Pakistan Partition of India United States
Influence on Australia The Australian perception through defining the identity of Asia/Asians and Australia/Australians has been significantly shaped by the influence of Asia. The implications of ideas of citizenship and migration‚ the growth of the Asian’s economy‚ the equality and the multiculturalism of Australia directly impacts on what Australia in Asia is comprised of. This essay will demonstrate the influence of Asia on Australia. At first‚ it is needed to know how to identify someone. For that
Premium Australia
Billy Appel Mr. Nino December 18‚ 2012 Asia Essay One of the largest options for increasing trade efficiency would be the option of free trade among WTO‚ which writes on http://www.wto.org “the data show a definite statistical link between free trade and economic growth. Economic theory points to strong reasons for the link. All countries‚ including the poorest‚ have assets — human‚ industrial‚ natural‚ financial‚ which they can employ to produce goods and services for their domestic markets
Premium Economics
low-cost airline that provides both domestic and international flights. AirAsia started operating on 18 November 1996‚ it pioneered low cost travelling in Asia. In 2001‚ the airline which was heavily indebted was purchased by Tony Fernandes’s company Tune Air Sdn Bhd. Under his charge‚ AirAsia has become one of the biggest low cost airlines operating in Asia today. Its main hub is based in the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). As such‚ AirAsia consumers tend
Premium Airline Low-cost carrier
further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market isbecoming larger
Premium Low-cost carrier Airline