AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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INTRODUCTION Introduction of Ghee/Oil Industry G hee industry was introduced in the sub continent in mid thirties‚ and since then it has grown tremendously in face of all environmental hazards. It has been subjected to serious edible Oil shortages‚ government inconsistent policies and severe variations between demand and supply in the domestic market. The country which was self sufficient in edible Oil production (0.154 million MT)‚ till 1960‚ and paying not a single dollar against the
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poverty‚ after all promises of selling herself told of riches. Now imagine this girl is your own. These are not pretty thoughts‚ but these actions are commonplace in Asia. In the February 1995 issue of World & I‚ Christopher P. Baker discusses his findings in the article‚ Kiddy Sex-Luring the Tourist for Love Beneath the Palms. In Asia more than half of the working prostitutes are under the age of 16‚ many of those are under the age of ten. Most people who hear the staggering statistics‚ just like
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intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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Pivot to Asia: Containing China or Rebalancing Asia? By: Sajid Kamal Abstract: The paper strives to present the gradual transformation within the global political scenario where China is perceived as a growing power‚ while US as a declining power. The study also incorporates the most significant hegemonic theories of Power Transition and Balance of Power. It‚ furthermore‚ unfolds the significance of Asia-Pacific and the competition of global powers over the reserves within the South-China Sea
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Tourism in south Asia: This world contains a facet of nations‚ peoples‚ scenario etc. critically visualizing everyone in this world is racing infinitesimally with the needs and challenges emerging in their general life in response to their daily work. So as a means to get relief and refreshment from the daily work ‚ most of the people visit abroad for recreational ‚ business‚ educational purposes etc. And this is known as tourism. From the definition point of view; theobald in 1994 suggested
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AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
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* * * * * “Asia’s Challenge 2020” What is the most important challenge facing Asia over the next decade? Why? What should be done about it? Unhealthy development: a lack of values education and personal generosity CHIM Chamroeun Do we really have enough will to come together and cope with challenges? Let us have a look at this metaphor of our body which consists of trillions of cells. “A main purpose of a cell is to organize. Cells hold a variety of pieces and each cell has a different
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undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget terminal‚ the first of its kind in Asia was opened in Kuala Lumpur International Airport on 23 March 2006. Built at a cost of RM108 million (US $29.2 million) and spanning some 35‚000 square metres (116‚000 square feet)‚ the Low Cost Carrier Terminal (LCCT)
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CUSTOMER PERCEPTION AND SATISFACTION OF ASIA CAFÉ IN SUBANG JAYA CHAPTER 1 INTRODUCTION 1. Introduction This chapter provides a better understanding of the research topic. This chapter explains the background investigation‚ problem statement‚ research objectives‚ and significance of this study. 1.1 Background of Study 1.1.1 Development of food court in Malaysia Hawker centres sprung up in urban areas following the rapid urbanisation in the 1950s and 1960s. Many hawker centres
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