Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements
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Customer Services Report I am working as Assistant Head of the Customer Service Department. The profits last year made a decrease which resulted in increase for competitors in the Travel and Tourism Industry. First Impressions My first impressions on Alton Towers were that the company image that currently stands is very good‚ the logo is bright and it also shows that the company is the wonderland that people want to visit‚ the premises which holds Alton Towers is immaculate. When you first walk
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Chapter 1 Review Questions. 1. Service is the manner in which you and other employees treat your customers and each other as you deliver your company’s deliverables. 2. In the past when many people worked on the farms‚ small artisan and business owner provide customer service to their neighbors. Many small towns and villages had their own blacksmith‚ general stores‚ barbershop‚ and similar service oriented establishments owned and operated by people living in the town. For people living in more
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PROGRAMME Edexcel BTEC level 4 and 5 Higher National in Hospitality Management CODE QCF Level 4 (J/601/1790) MODULE/ UNIT Customer service (Unit 4) MODULE LEADER/ LECTURER CHIKA UGOJI Submitted by: LUQMON ROTIMI JINADU ID Number: 20894 Submitted date: 05/03/2013 Table of Contents: Introduction--------------------------------------------------------------------------pg.3 Task 1---------------------------------------------------------------------------------Pg.3 1.2------------------
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2013)‚ which account for 30% of all online sales. When Zappos CEO‚ Tony Heish‚ had ideas and plans for the company he knew that he wanted a strong customer oriented company and one that had a strong and loyal company mission and value. He put his belief and everyone who joined the company’s belief into ten core values: 1. “Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous‚ Creative‚ and Open-Minded 5. Pursue Growth and Learning 6
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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CHAPTER 1 1.1 INTRODUCTION Customer satisfaction: Customer satisfaction is a measure of the degree to which a product or service meets the customer’s expectations. Satisfaction results when expectations are equaled or surpassed. Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important
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Internal customer essay The internal customer is not new‚ nor is it a purely public sector concept. The idea was first used almost forty years ago to describe different forms of administrative relationships within the private sector (Sayles‚ 1964). It stemmed from an understanding that in any organisation all staff are both the providers and receivers of services and‚ critically‚ if poor internal service exists‚ then the final service to the external customer will be diminished. The quality
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A Case analysis On MacDonald’s Sadikchya Acharya International American University Kings College Babarmahal‚ Kathmandu MBA Capstone Prof. Dr. Raj Kumar Sharma Kings College Babarmahal‚ Kathmandu Nepal History of McDonald’s They have amazing story of their own organization relative with the organizational learning they have really gained insight from their history which later on made a lot of contribution for what now is MacDonald’s I would like to elaborate their story with two divisions and
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that improving customer service is an excellent way of improving takings. My report has to include the following: . The role of a supervisor in delivering customer service‚ . The impact of excellent customer service on how your team works and the positive benefits to the hotel‚ team and customers on delivering customer service‚ . How delivering excellent service can support up-selling and add on-selling‚ . How we are to monitor service delivery. Research Customer service. What does it
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