PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest‚ worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually
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International Business Strategy IB 3680 (2014) Assignments (15 CAT – please see additional assignment pages 2-3) Assignment 1: Final length 1500 words (40% of module assessment) Please note this assessment is for the 12-CAT version of this module. Assignment 1 is completed in two halves. Each optional question comprises two distinct components‚ the first half completed in Phase 1 (750 words)‚ and the second in Phase 2 (total combined length 1500 words). Phase 1 Students are to complete
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Avon Products‚ Inc. This paper aims to present the two sides of the grand strategy by Avon in increasing its sales through the expansion of its distribution and capturing a large market in the industry. Avon Products‚ Inc. is a manufacturer and marketer of personal care products‚ including skin-care‚ hair care‚ color cosmetics‚ fragrances‚ personal hygiene‚ and a limited line of non-personal care products such as jewelry‚ apparel‚ decorative and home entertainment products and a provider of spa
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Strategy as Simple Rules by Kathleen M. Eisenhardt and Donald N. Sull Reprint r0101g When the business landscape was simple‚ companies could afford to have complex strategies. But now that business is so complex‚ they need to simplify. Smart companies have done just that with a new approach: a few straightforward‚ hard-and-fast rules that define direction without confining it. as Simple Rules ILLUSTRATION BY MIN JAE HONG S by Kathleen M. Eisenhardt and Donald N. Sull ince its founding
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Summary of Strategy as a Revolution By: Hamel Gary Harvard Business Review‚ Jul/ Aug96‚ Vol.74‚ Issue 4 1. What are the main issues addressed in the article? Hamel’s central thesis is that strategy development must be seen as a revolutionary action within an organization and goes onto list 10 attributes of such an action. His premise is that revolution is what is required in an age when incremental change is not enough to secure a position in the market place. Radical views are what are needed
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Marjorie G. Pudin MPM LU-2 Strategy Vs.Tactics “One must change one’s tactics every ten years if one wishes to maintain one’s superiority “ –Napoleon Bonaparte We’ve been asked what comes first‚ Strategy or mission/vision?-a question rather bit confusing. Every company or an LGU for that matter has its own mission/vision for its entity. It is where the tip of the iceberg begins‚ it is where the head or main point that branches down to different types of planning and more so
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.......... 5 2.3 Porter’s five forces............................................................... 6 2.4 Value chain analysis........................................................... 8 3. The strategy used by Dacia............................................................... 9 4. Strategy proposal............................................................................... 10 5. Conclusion.......................................................................................... 11
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1.0 Introduction Strategy is a long term directions for companies. Bennett (1996‚ cited by Cousins 2000) describes strategy as: “The word strategy is used to describe the direction that the organisation chooses to follow in order to fulfil its mission”. Today‚ strategies are vital for businesses‚ in many cases it helps to achieve a competitive advantage. Increasing competition in most sectors and technological development has led to accelerated changes in the global economy. In order to meet
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There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Contents 1 Competition-based pricing 2 Cost-plus pricing 3 Creaming or skimming 4 Limit pricing 5 Loss leader 6 Market-oriented pricing 7 Penetration pricing 8 Price discrimination 9 Premium pricing 10 Predatory pricing 11 Contribution margin-based pricing 12 Psychological pricing 13 Dynamic pricing 14 Price leadership
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