Introduction Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. Established in Cupertino‚ California on April 1‚ 1976 in the heart of Silicon Valley‚ and incorporated January 3‚ 1977. Apple Inc. used to be called Apple Computers Inc.‚ but dropped the word computer because it wanted to expend its products beyond just computers. Steve Jobs was a co-founder and the CEO before. Today‚ Apple operates more than 250
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INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces‚ and the identification of key issues facing the organization arising out of the audit 2. The explanation of the organization’s current segmentation‚ targeting
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ZARA RESOURCES Tangible resources Financial resources: Inditex‚ the parent company of Zara had a net profit in 2011 of 1.73 billion euros: a jump of 32% of its net profit of 2010. Physical resources: Moreover Zara has 507 stores around the world with a total selling area of 488‚400 m² and 1‚050 million of Inditex’s capital invested into them. It also owns a 130‚000 m² warehouse closed to its headquarters in Arteixo‚ Spain. Zara also purchased 20 factories that were highly automated
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Why is diversity an important challenge facing organizations today? In today’s organizations‚ diversity has become an important challenge for managers. The main diversity focus in the population‚ the workforce‚ and the market-place; in fact‚ there is no manager can afford to ignore‚ and the diversity issues are growing more complex than before years. Groups of organization seeking full inclusion in the workplace‚ some of diversity are based on workforce diversity. Now organizations recognize that
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Key Internal & External Influences Affecting Tourism in Brazil | Audit Report | | | | | | Contents Page: * 1) Introduction * 2) External PESTLE Analysis Table * 2.1) Political Influences * 2.2) Environmental Influences * 2.3) Social Influences * 2.4) Technological Influences * 2.5) Legal Influences * 2.6) Environmental Influences * 3) Internal Strengths & Weaknesses * 4) References Key Internal & External Influences
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Written Assignment Unit 5 Environmental Challenges Facing the American Auto Industry In order to compete globally there has been a dramatic shift in the structure and ownership of the “American” auto industry. It should be more precisely called‚ the “international” auto industry due to the fact that the American auto companies have merged with overseas companies becoming large global conglomerates. For example: Chrysler has merged with Daimler-Benz‚ Ford has merged with Volvo and General motors has
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introduction Football refers to a number of sports that involve‚ to varying degrees‚ kicking a ball with the foot to score a goal. The most popular of these sports worldwide is association football‚ more commonly known as just "football" or "soccer". Unqualified‚ the word football applies to whichever form of football is the most popular in the regional context in which the word appears‚ including association football‚ as well as American football‚ Australian rules football‚ Canadian football‚ Gaelic
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Quality ZARA become expanding too fast in international market‚ but doing so company needs to increase the capacity of production‚ they started employ original equipment manufacturer(OEM). This leaded to low quality due of using lower qualification by OEM. For example in China they want to have biggest market share as foreign cloth maker with low cost‚ attracting colleague students and young people; but their product were failed frequently in the quality test made by government ‚ out of 57 product
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activity‚ and the implementation of the change in all its complex technological‚ human‚ and organizational dimensions". (Davenport‚ 1993) ZARA ZARA is founded in the year 1975 and owned by Amancio Ortega‚ in La Courna. Inditex is probably the world ’s fastest growing clothing retailer with over 3‚100 stores around the world in over 70 countries and the Zara format taking around 1‚000 of those stores. In March 2006‚ the group overtook Sweden ’s Hennes & Mauritz (H&M) to become Europe ’s largest
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External/Internal Factors of an Organization Team B has decided to do our paper on the United States Postal Service. The reason for this is that this service utilizes each of the functions such as globalization‚ the newest technology‚ the best innovations‚ and diversity and ethics combined all in one great service we each use on a daily basis in one way or another. During the reading of this paper‚ one will find that the following has been researched and discussed: the explanation of the four functions
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