must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example from our company‚ Hindustan Lever Limited‚ is Lux. This is a brand that has been marketed as ‘the soap of the stars’ for more than 50 years. Endorsed by film stars‚ it is a product that has always stood for glamour and luxury. A deep engagement of consumers over the
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A. Written Report (25%) You are required to analyse the business environment of a UK based manufacturer of a luxury product of your choice. Please note that: * The actual company is hypothetical. * It is assumed to supply to the upmarket department stores and boutiques around the world but its main market is the UK. * You must agree your specific product with your tutor. * By luxury product‚ we mean an expensive product that is not a basic necessity. To complete this assessment
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Executive Summary The North American Industry Classification System (NAICS) code for the Coca-Cola Company is 3121 (U.S. Census Bureau‚ 2012). This NAICS code is used to identify Soft Drink Manufacturing. However‚ the icon Coca-Cola is not in this industry alone. The data of 2002 identifies 2‚908 competitors in this category (U.S. Census Bureau‚ 2002). This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although
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Date: August 23‚ 2010 To: Professor Kopka From: Veronica Salas Subject: Strategic Analysis for McDonalds EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key
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External and Internal Environmental Analysis Ferri Zimmer STR/581 April 11‚ 2011 Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt‚ Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic‚ beauty supply‚ and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average
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survive and prosper in a global environment that is highly dynamic and unstable. Managers in this setting not only deal with a set of social ‚ economic‚ legal and political factors in the home nation‚ but with entirely different set of these in each country of operation. International management involves balancing a firm ’s internal environment forces which is a system of shared meaning and beliefs within an organization that determines employees act with external environmental forces which is outside
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External and Internal Analysis of Foxconn Introduction Foxconn‚ or Hon Hai Precision Industry Co‚ was founded 37 years ago in Taiwan by Terry Gou. The company initially started as a local computer component manufacturer. Over the past decades‚ Foxconn had been continuously growing to become the world’s largest electronic components manufacturers with the consolidated revenue of 59.32 billion US dollars in 2010. As the largest electronic manufactures‚ Foxconn provides electronic components to major
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Introduction Sealord is the largest New Zealand based fishing company (Nissui‚ 2011) and is headquartered in Auckland. It is partially owned by Aotearoa Fisheries Limited and the Japanese based company “Nissui”‚ with each holding a 50% share.(Aotearoa Fisheries Ltd‚ 2010) Sealord is part owner of fishing company “Westfleet” based in Greymouth and NIMPL‚ a mussel farm based in Tauranga. Sealord has alliances in Europe‚ Asia and the United States (Sealord‚ 2010).The industry that Sealord operates
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calculate the price-to-earnings valuation ratio. The EPS is somewhat helpful in comparing one company to another‚ assuming they are in the same industry‚ but it doesn’t tell you whether it’s a good stock to buy or what the market thinks of it. For that information‚ we need to look at some ratios. http://stocks.about.com/od/evaluatingstocks/a/eps1.htm Hershey In order to analyze EPS for Hershey it is necessary to look at historical data. Using the EPS as listed at www.ih.advfn.com we get
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Running Head: EXTERNAL ANALYSIS OF APPLE‚ INC. APPLE‚ INC. External Analysis of Apple‚ Inc. Aaron Nance‚ Jeanette Odetola‚ Zuaibar Rashid‚ and Rachel Rozo Strategic Management MGMT 4340 FALL 2012 Dr. Uche Nwaubeze University of Houston‚ Victoria TABLE OF CONTENTS 1. EXECUTIVE SUMMARY……………………………………………………………….. 3 2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ……………………………………………………………… 3. EXTERNAL ANALYSIS ………………………………………………………………
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