exercises – 10% (Group evaluation) 4) Book /Article Presentation – 10%(Group Evaluation) 5) Case Analysis – 10% (Group evaluation) Essential reading (Prescribed text ) Consumer Behaviour - Leon G. Schiffman & Leslie Lazar Kanuk - latest edition‚ Prentice Hall of India/Pearson Education India. Consumer Behaviour (Xth Edition – 2010) Leon G. Schiffman & Leslie Lazar Kanuk & S.Rameshkumar(Pearson Publication India) Other Texts (Recommended) - Consumer Behavior – David L. Loudon & Albert J
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ORGANISATIONS AND BEHAVIOUR LO1 1.1‚ 1.2 This essay aims to identify the key elements between organizational structure and culture Organizational structure can be described as the framework in which an organization operates. There are three main types of organizational structure: functional‚ divisional and matrix structure. A functional structure is set up so that each portion of the organization is grouped according to its purpose
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Behaviour Change This assignment will reflect on psychological theories which impact on behaviour. Becker’s (1974) Health Belief Model and DiClemente and Prochaska’s (1983) Behaviour Change Cycle will be discussed in relation to the role of Health Visitors in promoting health and changing behaviours. The standards of proficiency for Specialist Community Public Health Nurses states‚ that one of the ten key principles of public health practices is working with communities to improve their health
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what they do. The second part referring to the choice people make and the direction their behaviour takes. The last part deals with maintaining behaviour clearly defining how long people have to persist at attempting to meet their goals. Kreitner (1995)‚ Buford‚ Bedeian &Linder (1995)‚ Higgins (1994) all cited in Linder (1998) defined motivation as “the psychological process that gives behaviour purpose and direction‚ a predisposition to behave in a purposive manner to achieve specific
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ORGANISATIONAL BEHAVIOUR UNIT- 5 1.Meaning of Organisational culture? The individual personality and its impact on behaviour. Just as individual have personalities. So too do organizations. The organizational personalities are called organizational culture. 2.Define organizational culture? Turnstall defines organizational culture as‚ “A general constellation of beliefs‚ morals‚ value systems‚ behaviour norms‚ and ways of doing business that are unique to each
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(Van Harmelen 2006) has shown that tendency to personal electronic education was due to the great need for life continuing education that was a result of the technological progressive advancement in society as well as due to market change. These factors have pushed individuals acquiring more knowledge and elevating their skill standard. This enables them to stand at the cut edge in this profession and form strong networks with others. Since early times‚ there were huge differences between desert
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CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
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Part A INTRODUCTION Organizational behaviour is a field of studies that investigates how individuals‚ groups and structure affect and are affected by behaviour within organizations‚ for the purpose of applying such knowledge toward improving an organization’s effectiveness and efficiency (Robbins‚ 2009‚ p.4). Organizational behaviour plays some significant roles in ensuring efficiency and effectiveness in an organization. Interaction and performance by people in groups and teams in a workplace
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TABLE OF CONTENTS Introduction 2 Organization’s history and mission 2 Job description 3 Motivation Theory 4 Need for achievement 4 Need for Affiliation 4 Need for Power_____________________________________________________________4 Implication of the motivation theory______________________________________________5 House’s Path-Goal theory 7 Directive Leadership 7 Supportive Leadership 8 Participative Leadership 8 Achievement-Oriented Leadership_______________________________________________8
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Topic 2 Question: Explain why men and women are sometimes frustrated with each other’s communication behaviours. The Qualms of Communication “He never talks to me!” is a common complaint that women have about men. The communication process between men and women has long been of interest for many people from the dawn of time. Copious studies‚ texts‚ novels‚ journals and articles have laboured over and examined communication between men and women and the resultant responses. It is even mentioned
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