1. What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region‚ being one of the four regional breweries still operational in West Virginia. MMBC brews only one type of beer – the Mountain Man Lager‚ a dark bitter tasting beer. Target market for the product is middle aged men from the blue collared
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Riordan Fan Manufacturing Supply Chain: Team A John Longley‚ Nakia Judd‚ Arin Angell‚ Stanley Nelson OPS/571 University of Phoenix April 8‚ 2015 Dr. Peter Wilms Riordan Fan Manufacturing Supply Chain: Team A Riordan Manufacturing is the industry leader in the field of plastic injection molding. They are a massive organization that currently operates out of three plants. One plant is in Albany‚ GA‚ this is where the plastic bottles are produced. Then they do their custom plastic fabrication
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Problem Statement: Should Chris Prangel launch Mountain Man Light in order to recoup the declining sales MMBC has been experiencing due to changes in beer drinkers’ preferences and how will he adapt their marketing mix in order to achieve these goals? Key Points: Chris Prangel - an MBA graduate - was set to inherit his father’s business‚ Mountain Man Beer Company. MMBC brewed one beer called “Mountain Man Lager”‚ which was also known as “West Virginia’s beer”. In order to recoup
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YaeNa Yoon MKT 201 Case Study #1 Mountain Man Beer Company (MMBC)’s representative beer: Mountain Man Lager‚ is made based on unique and old family recipe. The target of Mountain Man Lager is old males who are working class‚ so called blue collar. The taste is bitter‚ and in contains higher alcohol than other brands. Mountain Man Lager was priced $2.25 for a 12-ounce of draft beer in a bar and $4.99 for a six-pack in a retail store. It was sold at the similar price range which premium domestic
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introduction Our group decided to export the American Mountain Dew to Vietnam. Vietnam has a tropical climate with high rainings seasons from may to september. The country also have dry season from october until march. Because of the weather there is a need for refrechments in Vietnam. The Mountain Dew which is owned and produced by PepsiCo is a corbonated soft drink with a fresch citrusflavour. The Moutain Dew has a green color that is characteristic for the product. We found out from vietnamese
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MKTG324 Wenjing Xu Mountain Man Brewing Company Case Analysis Company Overview Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans‚ among all premium domestic beers‚ because of its distinctive quality‚ bitter flavor‚ slightly higher than average alcohol content and competitive price . MMBC targeted its product toward the middle-aged blue collar worker in the East Central region. MMBC’s strategic focus on this
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some energy. And it never fails‚ a day in the park frequently ends with one or more of the kids falling into a pond or stream. Besides a little mud and a wet car ride home‚ this usually turns out pretty harmless‚ but what if it wasn’t‚ what if they became ill? A little ways upstream‚ unbeknownst to everyone‚ a raw sewage line broke and has been dumping its contents into the stream. Some of the more dangerous microorganisms found in raw sewage include parasites‚ bacteria‚ and viruses that cause a multitude
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From The Way to Rainy Mountain A single knoll rises out of the plain in Oklahoma‚ north and west of the Wichita Range. For my people‚ the Kiowas‚ it is an old landmark‚ and they gave it the name Rainy Mountain. The hardest weather in the world is there. Winter brings blizzards‚ hot tornadic winds arise in the spring‚ and in summer the prairie is an anvil’s edge. The grass turns brittle and brown‚ and it cracks beneath your feet. There are green belts along the rivers and creeks‚ linear groves
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Mountain Man Brewing Company was an independent‚ family owned brewery which produced the Mountain Man Lager‚ a beer known for its authenticity‚ quality and toughness. It had a distinctive bitter flavor‚ slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”‚ “America’s championship lager”‚ “Best known regional beer” and the “West Virginia beer”
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1. What are the critical success factors for MMBC? What are its competitive advantages? Ans. The critical factors for the success of Mountain Man Brewing Company (MMBC) are: * Brand awareness among blue collar customers * The quality in terms of smoothness‚ percentage of water content‚ drinkability (distinctly bitter flavour‚ higher than average alcohol content) which created a unique brand equity * Branding activities done by MMBC such as establishing an independent sales force to
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