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    The Fashion Icon

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    Audrey Kathleen Hepburn was a film and fashion icon of the twentieth century and one of the most beloved actresses of all time. She was born on May 4‚ 1929‚ in Brussels‚ Belgium. As a talented performer‚ Audrey Hepburn was known for her beauty‚ elegance and grace. Born into a wealthy family her father an English banker and her mother a Dutch baroness. Her parents divorced when she was young and Audrey lived in the Netherlands and then London with her mother where she went to a private girls school

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    Brand Rejuvenation

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    Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation

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    Wells Fargo OFS

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    Operating Income 28.471.00 Net Income 18‚897.00 Employee 269‚200 Branch 6‚289 Online Banking Financial Services First electronic banking product in 1989 First major U.S. bank to offer Internet access Wells Fargo Online Financial Services (A) Harvard Case Solution & Analysis Wells Fargo‚ the leader in electronic banking transactions Balanced Scorecard in its online financial services group (OFS) to track and measure performance. OFS Group develops and supports services that allow existing

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    Doing The Dirty Work

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    CASE STUDY: Doing The Dirty Work Business magazines and newspapers regularly publish articles about the changing nature of work in the United States and about how many jobs are being changed. Indeed‚ because so much has been made of the shift toward service-sector and professional jobs‚ many people assumed that the number of unpleasant an undesirable jobs has declined. In fact‚ nothing could be further from the truth. Millions of Americans work in gleaming air-conditioned facilities‚ but many

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    Doing Business in China

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    economic transformations‚ China today has turn out to be the world’s rapid-growing key economy. China is the world’s second-largest economy together in term of its nominal total GDP and purchasing power parity. As of 2013‚ China ranked at number 91 at ‘Doing Business’ provided by the World Bank. Its GDP per capita currently stands at $6‚075‚ while the total GDP sums up at $12.405 trillion. Although the country has a huge potential for economic progression offering access to a huge market and significant

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    Doing Business in Italy

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    DOING BUSINESS IN ITALY Appearances mean a lot to Italians; they judge a person based on the way he or she dresses and carries him or herself. The first impressions they form about someone usually are the lasting impressions. For that reason‚ one should always be respectful when greeting italians and attentive to his or her appearance when doing business in Italy. The greetings are enthusiastic‚ but formal. When greeting someone for the first time‚ one should give a handshake with direct eye

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    Brand Revitalization

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    Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................

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    Nike Brand

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    III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy

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    Brand Element

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    The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta

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    Doing the Right Thing

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    DOING THE RIGHT THING 21 This excerpt is from Michael J. Sandel‚ Justice: What’s the Right Thing to Do?‚ pp. 21-30‚ by permission of the publisher. The Runaway Trolley Suppose you are the driver of a trolley car hurtling down the track at sixty miles an hour. Up ahead you see ve workers standing on the track‚ tools in hand. You try to stop‚ but you can’t. The brakes don’t work.You feel desperate‚ because you know that if you crash into these ve workers‚ they will all die. (Let’s assume you know

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