Brand Element

An Assignment
On The Brand Elements of Vodafone

Submitted to:
Prof. Manoj Motiani

Submitted by:
Bharat Kumar Bajaj
Vimal Jagani
Vipul Gupta
Bhuvaneshwar Khushwaha
Bhargav Naliyadhara Marketing Strategy

Vodafone India has an integrated marketing strategy to ensure that they reach the maximum customer base and provide a number of touch points for the user. The sales and distribution of Vodafone products is done through their dedicated outlets as well as other outlets, small shops and stores. Vodafone has set up similar format Vodafone stores all over India to give their consumers a seamless and coherent experience wherever they maybe. At the same time a number of mini stores ensure that the customers have more number of places to resolve their minor problems and enquiries. These also provide a venue for the customers to settle their bill dues immediately. Vodafone India also pushes its sim cards through general retailers and pays them a small margin on the sale of each sim card. Post paid consumers are given offers and upgrade schemes to ensure that the company maintains a relationship with them. Thus the sales and distribution aspects of Vodafone in India are taken