Course: Marketing Management MBA 752 Case: The Fashion Channel The Fashion Channel should choose scenario 3 as the strategy of market segmentation with the goal of increasing its industry standing. They should do this for the following reasons: 1) to make maximal profit in expected advertising revenues and return on investment‚ 2) to capture significant piece of market share in the chosen target market‚ and 3) to increase their Cost Per Thousand Impressions (CPM) on advertising revenue.
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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Thomas Stearns “T.S.” Eliot is one of the most inspiring authors in American history. Eliot’s contribution to society was more than words. Eliot’s authorship sits upon a pedestal that will stand the test of time. He is one of the few authors of the 1920s who had the poetic talent that is reflected on to this day. T.S. Eliot’s literature‚ which greatly impacted the 1920’s‚ was influenced by his early life‚ collegiate career‚ jobs‚ love life‚ and authoring career. Eliot was born September 26‚ 1888
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Fashion What is fashion?The word fashion generally relates to clothing! What is fashion? Fashion is a part of all our lives no matter where you are from! Fashion Is "YOU" and fashion is "me". I think we all can agree that clothing is an essential part of our lives Right? Fashion plays a very important part of your life. Fashion is not just for the rich and the famous! fashion can describe a person in many ways. your gender‚ your religion and culture you are from It allows other to judge
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What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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TOPIC: The Evolution of Fashion in the Philippines I. BACKGROUND OF THE STUDY As you know‚ the Philippines had undergone a lot in the past generations. It was conquered by the Spaniards‚ Americans and Japanese. The researcher wants to know how these invasions influenced the fashion trend of the Filipinos during those times. She also wants to know the post-effects of those periods on Filipinos’ taste about fashion. The researcher also loves fashion. For her‚ clothes are not just used to
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Fashion statement "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style‚ wearing high-end‚ low-end‚ classic labels‚ and up-and-coming designers all together." — Alexander McQueen Like the quote from Alexander McQueen‚ this new era‚ the 21 th century‚ there are no rules within fashion. Basically it’s very hard describing a certain style that identifies the fashion within this era. Instead of having the designers and the fashion brands deciding what
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famously well-connected and well-married Miller sisters‚ daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty‚ Alexandra wed Prince Alexandre von Furstenberg‚ the only son of fashion designer Diane‚ and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists‚ the socialite sisters are the last word in what is chic and fashionable. Their image and the M brand are so well-defined‚ that when customers
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decade in which fashion entered the modern era. It was the decade in which women first abandoned the more restricting fashions of past years and began to wear more comfortable clothes (such as short skirts or trousers). Men also abandoned highly formal daily attire and even began to wear athletic clothing for the first time. The suits men wear today are still based‚ for the most part‚ on those worn in the late 1920s. The 1920s are characterized by two distinct periods of fashion. In the early part
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Journal of Fashion Marketing and Management Emerald Article: Fast fashion: a financial snapshot S.G. Hayes‚ Nicola Jones Article information: To cite this document: S.G. Hayes‚ Nicola Jones‚ (2006)‚"Fast fashion: a financial snapshot"‚ Journal of Fashion Marketing and Management‚ Vol. 10 Iss: 3 pp. 282 - 300 Permanent link to this document: http://dx.doi.org/10.1108/13612020610679277 Downloaded on: 07-08-2012 References: This document contains references to 40 other documents To copy this document:
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