Statement 12 1.2.2 Recommended Mission Statement 12 2. Macro-environmental Analysis and Industry Attractiveness 14 2.1 Porter’s Five Forces 14 2.2 Overall Macro-Environmental Pest Factors 21 2.3 Key Driving Forces Affecting the Industry 22 2.4 External Factor Evaluation (EFE) 23 3. Company and Competitor Analysis 25 3.1 Competitive Profile Matrix (CPM) 25 4. Micro-Environmental Analysis and Internal Company Resources 26 4.1 Core Competencies 26 4.2 Value Chain
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the concept of fast food has born. Food that can be prepared and serve in a spilt of a second. So that customer can come eat and continue their business in the time much faster than eating in a regular diner. Nowadays‚ fast food is so common in the society that a lot of people will consider going to a fast food outlet when they don’t have time to prepare a proper meal‚ or they simply don’t know what to eat and just want to have a quick meal. Since the early 20th century‚ fast food had had a big
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Recruitment and selection process of the fast food industry This dissertation will discuss the recruitment and selection process of the fast food industry in London and case study about particular company. The practise of HRM in recruitment and selection process will also be discussed in this dissertation. In this chapter the background and motivation of this study is discussed along with the aims and objective. Moreover the research questions and the structure of this dissertation are discussed
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Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. Restaurants and fast foods mainly contribute to the food service industry. “Fast food” generally refers to the type of restaurants that sell quick‚ inexpensive take-out food. During a relatively brief period of time‚ the fast food industry has helped to transform not only diet‚ but also
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There is always a controversy about whether junk food should be taxed. Junk food means that there is a little redeeming nutritional value which has small amounts of vitamins or minerals in the food or that it is high in sugar and fat. This effects people’s health in that concentrated sources of sugar or fat can increase weight if the calories are more than the person’s need. However‚ some people argue that junk food consumed by many groups in society because it is the most convenient‚ easiest and
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THE COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods‚ the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s
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Negative effects on teenagers in the fast food industry Competition within the fast food industry is a difficult challenge which can take a toll on the youngest employees: teenagers. The very nature of the industry can sometimes harm teenagers in the process of producing profits. Inexpensive labor is considered essential for competing in the industry‚ but some of the young teenagers may become victims of exploitation. Some companies target the young and poor demographic and can guide them to
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Assignment located on Moodle. Papers not uploaded to Turnitin will not be accepted. ***Every paper must include both in-text citations and a work cited page. Any papers submitted without these features will receive a grade of 0 for plagiarism. Film Analysis Option Films to choose from: The Grapes of Wrath (1940)‚ Born on the Fourth of July (1989)‚ Malcolm X (1992)‚ Guess Who’s Coming to Dinner (1967)‚ Patton (1970)‚ Apocalypse Now (1979)‚ The Majestic (2001)‚ Schindler’s List (1993) Directions: Watch
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Fast food nation This is a fiction movie taken by the omonym best seller of Eric Schlosser. Mainly the story aims to speak out the desease caused by the fast food system and to denounce the businessmen’s behavior of neglecting the events because of the great deal of money earned with this trade. Furthermore there are different secondary topics dealing with the story such as exploitation‚ illegal work‚ animal cruelty‚ poverty‚ drug addiction and sexual harassment at work. In order to depict
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1- 4 3.0 Impact of obesity issue toward fast food chain 3.1 Poor brand image…………………………………………………………………….. 4-6 3.2 Decline in sales………………………………………………………………………. 6 3.3 Pressure from activist and non-profit organisation…………………………………... 6-7 3.4 Increase of legal restriction on business activities………………………………….... 7-8 4.0 Response of fast food chain toward obesity issue 4.1 Provide nutrition information……………………………………………………….. 9-10 4.2 Provide new food choices and healthier ordering options………………………
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