TOPIC:- MARKETING MIX OF COCA COLA COLLEGE:- SOMLALIT INSTITUTE OF BUSINESS MANAGEMENT PREPARED BY:- JAY BHATT DOLLY CHAUHAN JIGNESH DATTANI LALIT PARAJIYA ASRAR TALAT ROHIT KATHODI INDUSTRY PROFILE:- Soft Drink demand market is very strong all over the world. Now there are 2 major Company of Soft Drinks • Coca Cola • Pepsi Co they are competitors to each other. The world’s largest beverage’s company Coca Cola began more than a century ago. The Coca Cola company world headquarter
Premium Coca-Cola Marketing Advertising
COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs
Premium Coca-Cola
Comparison Contrast Essay 30 March 2011 Coca Cola VS Pepsi Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste‚ its associated colors and themes‚ and ingredients. Coca-Cola and Pepsi differentiate in more ways than one. Coca-Cola has more of a coke flavor taste. It is fizzier than that of Pepsi. It is smoother going down‚ and after about six hours it changes flavor and becomes more watery
Premium Coca-Cola Cola High-fructose corn syrup
Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
Premium Coca-Cola Diet Coke
RUNNING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product‚ price‚ place and promotion of Marketing. It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing its products. Coca-Cola has been long admired for its approach to marketing. Over its 127 year history‚ Coca-Cola’s efforts to refine and perfect its
Premium Marketing Coca-Cola Advertising
Multinational business is the one that has its operation in more than one country. These businesses mainly function in entire major global. Examples of multinationals are Coca Cola‚ IBM‚ Mc Donald‚ Kellogg’s etc. Multinational businesses are well established corporate brands and are generally recognize across the globe. For example‚ Coca-Cola is a well established brand and is recognized in all part of the world. Most of the multinational businesses are global in nature and implement similar marketing strategy
Premium Coca-Cola Soft drink Marketing
COCA-COLA BUSINESS SUMMARY Abstract Dr. John Stith Pemberton is responsible for the discovery of the drink that initially revolutionized the fountain drink industry and has continued its world-shattering hike for the past 126 years and has steadfastly transformed the modern day beverage market. Dr. Pemberton‚ on May 8‚ 1886‚ in Atlanta‚ Georgia‚ first introduced his product to Jacobs’ Pharmacy where it was sold for five cents a glass as a fountain drink. The Coca-Cola Company
Premium Coca-Cola Diet Coke
Unit: 9 CREATIVE PRODUCT PROMOTIONS The role of Advertising and the media development of Coca cola TABLE OF CONTENT PAGES Introduction 3 P3 and p4 4/14 Introduction In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then
Premium Coca-Cola Diet Coke Advertising
The Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision‚ a roadmap for doubling system revenues this decade‚ focused on five key areas—profit‚ people‚ portfolio‚ partners and planet. General information: 128 years on the market global headquarters: Atlanta‚ Georgia products sold in more than 200 countries net operating revenues in 2013:
Premium Coca-Cola
The Coca-Cola Company: Company Evaluation The Coca-Cola Company is the leading supplier of non-alcoholic beverages in the world. The brand is most recognized in the industry‚ providing over 3‚500 soft drinks‚ sports drinks‚ water‚ juices‚ coffee‚ and milk products to more than 200 countries around the world. Guided by the company’s core values‚ Coca-Cola has created value and accomplished great notoriety through careful planning and execution of their business strategy. Current Strategies Although
Premium Strategic management Coca-Cola Competition