11. Account for the fact that ethylene glycol (HOCH2CH2OH) is less viscous than glycerine (HOCH2CHOHCH2OH)‚ but more viscous than ethyl alcohol (CH3CH2OH). 20. Consider the following substances: sodium fl uoride (NaF)‚ chlorine monofl uoride (ClF)‚ hydrogen fl uoride (HF)‚ and fluorine (F2 ). (a) What type of particles does each substance have? (b) What type of intermolecular attractive forces hold the particles together in each substance? The table below lists the melting point (mp)‚
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To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put
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Homemade Perfume Base 1 tablespoon (15ml) Jojoba or Grapeseed oil 1 tablespoon (15ml) Vodka Essential Oils Perfume Blends Darkly Mysterious 8 drops Sandalwood‚ 3 drops Lavender‚ 1 drop Cedarwood Floral Romance 5 drops Palmarosa‚ 3 drops Rose‚ 1 drop Rose Geranium‚ 1 drop Ylang Ylang (use more palmarosa and rose geranium if you don’t have any rose eo) Fountain of Youth 9 drops Grapefruit‚ 1 drop Rose Geranium‚ 1 drop Ylang Ylang Luscious Lavender 6 drops Lavender‚ 4 drops Frankincense
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customers away from other beverage companies or encourage existing customers to drink more cola—both challenging tasks. Part of the company’s solution pertains to its approach to new product development for different market segments.44 Market Segmentation Strategy As the market tightened and consumer values changed‚ Coke responded by developing more unique products for various specific market segments. Because those unique products appeal to specific groups‚ Coke can increase its sales without cannibalizing
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I. INTRODUCTION: Some of the services ultimately desired by consumers include bulk-breaking‚ spatial convenience‚ Waiting and Delivery time‚ and providing a breadth of assortment. Segmentation involves identifying groups of consumers who respond relatively similarly to different treatments. In general‚ we want to find segments that contain people who are as similar as possible to each other while‚ simultaneously‚ being as different as possible from members of other segments. Thus‚ for example
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Mixing Mixing of ingredients is a critical factor to the quality of the final product as any other step in the baking process. It can be done manually or with a mixer (Pellegrini‚ 2012). In mixing‚ air cells are formed that enables leavening. At the beginning of mixing‚ air cells are large but as mixing continues‚ these cells become divided into smaller ones as gluten and other proteins develop and stretch. This entails that the length of mixing is important in achieving a desirable texture for
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Individual Assignment #2 Lipton Ice Tea Commercial – Tokyo Dancing Hotel For this assignment I picked a popular TV ad made by Lipton Ice Tea‚ which was a part of their Drink Positive campaign. I find this commercial to be quite successful‚ funny‚ entertaining‚ effective and memorable‚ because the first time I saw it was several years ago and I still remember it very well and I like it a lot. Here is a list of factors contributing to such a perception of this ad in my particular
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19t7‚1‚ No. 3. 301-335 Market Segmentation A. Caroline Tynan Lecturer‚ Department of Business Studies‚ University of Edinburgh AND Jennifer Drayton lecturer‚ Department of Marketing‚ University of Strathctyde‚ Gtasgew Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate market segments or "sets of buyers" which would then become targets for the company ’s marketing plans. The advantage to marketing management is that Ais technique divides total
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leader in the category of bicycles once again. The purpose of doing this is aims to redesign the bicycle and increase its market share. One main objective on which the company is focusing on is building brands and product image. The new product strategy of SOHRAB is based on product development and market penetration. They try to work on four distinguishing features that can make BMXtra the Pakistan’s best bicycle in the category of bicycles. The company will provide a wide dealership network in
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Choose an advertisement of your choice and write your comments according to the following guidelines: 1. What is the main message of the advertisement? (20 marks) The main message of the advertisement is to maintain sales by as follow:- a) To introduce a new product like the Bubur Ayam McD (McDonald’s Chicken Porridge) . b)To announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season
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