of an off-price retailer? Individual Work (35 points) The following assignment allows you to analyze the Mall of America. You will have the opportunity to develop strategies designed to assist the Mall of America in acquiring new customers. Please read the "Mall of America Shopping and a Whole Lot More" case study (pages 313-315). After reading the case‚ please answer the following questions: 1. Why has the Mall of America been such a marketing success so far? 2. What specific
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meal. 1. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your
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Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for
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Customer Service For the Mystery Shopping assignment‚ I have decided to observe the customer service provided by Sport Chek located at Erin Mills Town Center‚ Mississauga. I’ve entered the store as a customer looking to buy boxing wraps for his next boxing training‚ at the time of my entry there was a medium number of customers‚ and the customer movement at the store can be described as normal. Also there was a good number of sales associates helping out customers and walking through
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Solution to Improve Customer Service‚ 12 May 2013/4/3 Report for: Directors of House & Home Introduction This report delivers messages about the shortcoming of customer service and we have three feasible options to improve service: Recruit more staff for each store. Improve staff training. Offer higher pay to sales staff. Now we are facing some powerful competitors whose sales are offering better service than ours. Recruit more staff for each store. Our stores is obviously unstaffed
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[Your Name] [Street Address]‚ [City‚ ST ZIP Code] [phone] [e-mail] CUSTOMER SERVICE PROFESSIONAL Profile Synopsis of Achievements Employment More than 7 years’ successful experience in customer service and support with recognized strengths in account maintenance‚ problem solving and trouble-shooting‚ sales staff support‚ and planning/implementing proactive procedures and systems to avoid problems in the first place. Possess solid computer
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wanted to “keep real-time tabs on customer satisfaction”(Textbook‚ pg 5). eCourier used SeeWhy software to help give them customer data faster. This software allowed eCourier to see when client’s accounts were going dormant or if there were changes in the bookings. With this new data‚ eCourier saved money by not having to add extra staff to monitor who was happy with service and who was not. The second company was Cablecom. Cablecom was also interested customer satisfaction. They used statistical
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specialism. What strengths and limitations does each have? There are many learning and teaching strategies that could be used to ensure learning takes place within the area of customer service. Each technique has its own strengths and limitations that must be considered when applying them to context of customer service and its environment. Approaches that include activities such as role play where the learner may be expected to watch‚ listen‚ discuss‚ take notes‚ problem solve as well as partake
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Customer Service Unit 3 Communication in the customer service role Session 4 Understand how to meet the needs of a diverse range of customers © Creating Careers Limited‚ 2012. All rights reserved. Page 1 of 1 Communicating with people who have language/speech difficulties Try and ask short questions that only require short responses. Don’t raise your voice unless requested as most speech-impaired customers can hear and understand. If you don’t understand‚ ask the person to repeat what
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to expand on here in Denmark. (in Bilka) Marketing and sales * They don not use much resource in the marketing area since they believe that the premium coffee can be advertised though their customers and their experience Service * Their main priority is to keep a high quality customer service where not only the coffee is premium but they want the overall experience to be extra ordinary. Support activities: Infrastructure: * The support systems they use to maintain their daily
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