Sustain Your Chips —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko‚ Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America‚ it is certainly a powerful brand. Yet
Premium Snack food Food Frito-Lay
mid-eighties Frito-Lay’s Dips had become a highly profitable product line with sales of $30 million in 1981‚ growing to $87 million in 1985. In late 1986‚ Marketing Director Ben Ball‚ and Product Manager Ann Mirabito had completed the planning review for the Frito-Lay line of dips. A major issue at the planning meeting was where‚ and how‚ to further develop Frito-Lay’s Dips. Two divergent viewpoints developed; that the dip line should be more aggressively promoted in its market segment‚ and that Frito-Lay
Premium Marketing
1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing‚ mainly because of the increased per capita consumption‚ which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national‚ regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year‚ but less than 1% of them
Premium Marketing Frito-Lay Snack food
FRITO LAYS CHIPS. BACKGROUND AND ENVIRONMENT The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48‚000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s‚ Ruffles‚ Frito’s‚ Doritos‚ Tostitos‚ Cheetos‚ pretzels and Funyuns. They produce nuts‚ peanut butter crackers‚ beef sticks‚ cookies‚ snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs
Premium Marketing Frito-Lay Lay's
Caso 6-B: Medidas de Control de Frito Lay 1. Describa el tipo de control que Frito-Lay usa. Porque piensa que eligieron este tipo de sistema de control? En este caso se muestra claramente que Frito-Lay usa el sistema de control concurrente. Este sistema es cuando los controles de un proceso de ejecutan durante el proceso esta en desarrollo. En el caso se explica claramente como los vendedores locales de Frito-Lay introducen la información de las ventas y entregas en sus ordenadores diariamente
Premium Frito-Lay Estados Unidos Cheetos
QUICK FACTS Key Facts – Frito‐Lay North America Headquarters: Plano‚ Texas – Frito‐Lay employs over 48‚000 people and brings in over $13 billion in annual sales. – Frito‐Lay brands account for nearly 62% of the U.S. salty snack category. – Frito‐Lay products are exported to 79 countries around the globe‚ including military destinations. – Products sold under the Frito‐Lay name are now recorded by two PepsiCo divisions: Frito‐Lay North America (North American sales) and PepsiCo International
Premium United States Frito-Lay Potato chip
1.) How does the mix of Frito-Lay inventory differ from those of a machine or cabinet shop‚ (a process-focused facility)? (Heizer‚ 513). It’s different than that of a machine or cabinet shop due to it being a product focused facility with high investment on capital equipment. A.) Differences: • The perishability of inventory in the “prepared” food industry calls for inventory management to be far more critical because it can significantly affects product satisfaction as well as market
Premium Manufacturing Inventory Industry
applauds Frito-Lay for its green efforts. Because of this‚ Frito-Lays sales have dipped as they introduced the eco-friendly Frito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies warn customers of Olestra possible side effects. Centre for Science in the Public interest speculated that Frito Lay was
Premium Environment Frito-Lay Environmentalism
Frito-Lay Company - Cracker Jack 1. Why has Borden Foods decided to sell Cracker Jack? Borden Foods is in the process of divesting of snack and non-food products in order to focus efforts and resources in growing their pasta and grain based meal segments. Borden management has also recognized the value and equity in the heritage Cracker Jack brand. The Cracker Jack brand currently (1996) sits in the number two position in terms of Ready-To-Eat (RTE) caramel popcorn product category market share
Premium Marketing Popcorn Brand management
Frito Lay Question 1: First of all‚ Frito lay is a product focused facility meaning it invested much on it’s on capital equipment; this reliance on machines mean’s Frito lay must keep a reliable inventory of MRO. Where as a cabinet shop does not need much MRO compared to Frito Lay.In contrast‚ a cabine shop or a machine shop keeps high raw materials‚ wip and final products in inventory since the order basis have variations. The demand for Frito Lay is not by order basis compared to a cabinet
Premium Supply chain management terms Potato Inventory