Executive Summary Indian snack food industry comprises of many Indian as well as MNCs. The Indian snack market reached a value of $307.7 million in 2001. The Indian snacks food market is of the order of 400‚000 tones. This wide range of products are categorized under Potato / Banana Chips‚ Namkeens & Fun-Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually.
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Company Overview By the end of 1999‚ following a multi-year restricting effort‚ PepsiCo had once again become one of the most successful consumer products companies in the world. In less than four years‚ it had achieved am 80% increase in net income‚ on 30% lower sales‚ and with 75% fewer employees. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. Throughout
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drinks: Tropicana Nectars‚ Tropicana Twister‚ Slice * Local brands: Lehar Evervess Soda‚ Dukes Lemonade‚ Mangola | Foods * Lay’s potato chips Doritos * Kurkure‚ Kurkure Desi Beats * Uncle Chipps‚ Cheetos extruded snacks (including Cheetos Whoosh made of whole grain and vegetables)PepsiCo markets its food brands in India under the label “Frito-Lays” | Other Products * Quaker Oats (high-fibre breakfast cereal) * Traditional snacks under the Kurkure and Lehar brands * Low fat and roasted
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Anyone on a clear liquid diet is doing that due to medical procedures such as surgery‚ having the flu‚ or sometimes other stomach disorders until they can go on solids again. The clear liquid diet is only that: foods that will go down easily and don’t require a lot of digesting. The clear liquid diet helps the person on it to stay hydrated enough for the body to function‚ and also provides you with electrolytes that are needed as well. This type of a diet is usually for the shorter term until whatever
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the world’s most valuable brand‚ PepsiCo’s Pepsi brand ranked 23rd. PepsiCo‚ the predecessor of Pepsi-Cola Company was founded in 1898. Pepsi-Cola Company in 1965 the company merged with the world’s largest snack food manufacturing vendors Frito-Lay (Frito-lay)‚ composed of a hundred Pepsi-Cola in 1898 logo The matter company. In order to better play to the advantages of the product structure‚ market operators focus on core brands‚ PepsiCo in October 1997 to make major strategic adjustment will
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Product Positioning‚ Branding MBM6 and Product Line Strategies Chapter 7 1971 1987 1992 2011 Why would Starbucks change it’s logo in 2011? Chapter 7 Objectives ● Product Positioning & Positioning Strategies ● Branding and Brand Management Strategies ● Product Line Strategies Copyright Roger J. Best‚ 2012 Product Positioning‚ Branding MBM6 and Product Line Strategies Chapter 7 Product Positioning & Positioning Strategies In this section we will focus on different
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leader in convenient snacks‚ foods and beverages‚ with revenues of more than$39 billion and over 185‚000 employees. The company consists of PepsiCo Americas Foods(PAF)‚ PepsiCo Americas Beverages (PAB) and PepsiCo International (PI). PAF includes Frito-Lay North America‚ Quaker Foods North America and all Latin America food and snack businesses‚ including Sabritas and Gamesa businesses in Mexico. PAB includes PepsiCoBeverages North America and all Latin American beverage businesses. PI includes all
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If We Are What We Eat‚ What Have We Become? When I think of all-natural foods‚ my mind is filled with thoughts of free range chicken‚ organic vegetables‚ and farm fresh eggs. I envision the farmer‚ tending his crops; the baker selling his goods. One thing that does not come to mind is Genetically Modified Organisms. Everywhere we turn‚ GMOs are popping up at an alarming rate. The scary thing is that many people are not even aware they are consuming these products. As of now‚ companies who
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PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004 Project report
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attention with regards to marketing and advertising. PepsiCo today now has interests in many different brands and product lines. Some of their most notable brands familiar to consumers today are Pepsi-Cola‚ Frito-Lays‚ SoBe‚ Tostitos‚ Sabra‚ Near East‚ Pasta Roni‚ Sun Chips‚ Cheetos‚ Quaker‚ Doritos‚ Sierra Mist‚ and Dole to name a few. There is an even more diverse product portfolio that includes products marketed to international consumers to suit their individual tastes. The major suppliers for
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