Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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52). Mary Renault tells the story of Theseus‚ grandson of Pittheus‚ the King of Troizen. The story is told from Theseus’ point of view when reflecting on his life. He tells about his journey throughout Greece and the trials he encounters. In the King Must Die‚ the themes of the search of the son for the father‚ maturation‚ and the idea that the king suffers for his people show what qualities make a good king. Throughout this story‚ one theme is predominant while Theseus searches not only to know
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ENVIRONMENTAL MANAGEMENT MOVIE REVIEW The film “Gods Must Be Crazy” illustrates the contrast between the bushman and the modern western society by the interactions between the members of the two communities. Their contrast is evident in the material culture‚ knowledge of the environment and approach to the individual. The film portrays these differences in culture. The bushman lead a life of simplicity and contentment. Their materialistic knowledge is meagre. They live in harmony with the
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Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food‚ clothing‚ cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising
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For: - First year higher education students Ref: - Advertising and Promotion From: - Date: - 01.01.2012 Report on advertising and promotion. 1.0 Terms of Reference On the 12th of December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure In order to obtain the relevant
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Advertising: Information tool‚ manipulation tool‚ or Beyond? The impact of advertising in our society is a fiercely debated topic‚ and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor‚ ongoing story lines‚ unexpected dialogue‚ unusual techniques‚ attention-getting spokespersons‚ or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically
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ARD | Ventures A New Segment of the Outdoor Advertising Market About the Authors: ARD Ventures is a venture capital firm that provides detailed market research and analysis on sectors that it considers for investment opportunities. By Ryan Hubbard‚ ARD Ventures Investment Analysis: Measuring the Value of Vehicle Wraps Vehicle wraps‚ a growing trend in outdoor advertising‚ is a very rapidly growing sector of the advertising industry. The purpose of this white paper is to describe the market
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“The Gods Must Be Crazy” This film tries to send a message on how globalization can negatively affect a culture such as the Sho tribe of the Kalahari Desert. The people of a technologically advance and “civilized” culture decide to casually discard an empty “Coca Cola” bottle from the window of an airplane. A member of the “primitive” Sho tribe witnesses this object falling from the skies and considers it a “gift from the gods”. In his mind this is an object to be worshiped and must have been
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GENDER STEREOTYPES IN ADVERTISING INTRODUCTION: This paper aims to focus in the presence and evolution of gender stereotypes in advertising. So‚ we could start defining stereotypes and more specifically‚ media gender stereotypes. According to the Oxford English Dictionary‚ a stereotype could be defined as :”A preconceived and oversimplified idea of the characteristics which typify a person‚ situation‚ etc.; an attitude based on such a preconception. Also‚ a person who appears to conform
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INTRODUCTION: Less than an hour away from the hustle and bustle of hectic cities surrounding the capital of the Philippines enters a whole different world. Before knowing the place being referred too‚ it must be kept in mind that if every nation is like a human body then it must be right to consent that the country’s capital city is its heart. Therefore as it pulses with life‚ it also pups the same to other parts of the nation body and vice versa. This is especially true about Metro Manila which
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