MARKETING - II ANALYSIS OF BINGO’S PROMOTIONAL CAMPAIGNS Submitted to – Prof.Srabanti Mukherjee SECTION – EGROUP – 8 NAME ANIKET YEVALKAR ANOOP S ASHWIN GOLAPKAR GIRIJESH SINGH MAHRA HITESH CHANDNANI SENAJIT CHAKI SUMITA KERKETTA ROLL NUMBER 2012PGP449 2012PGP050 2012PGP120 2012FPM006 2012PGP136 2012PGP345 2011PGP908 TABLE OF CONTENTS Introduction .........................................................................................................................................
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........................................................... Marketing Communications Strategy........................................... Promotion Mix................................................................................. Advert Campaign.......................................................... Events........................................................................ Event Sponsorship......................................................... Implementation..............
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Benjamin Harrison’s "front porch campaign‚" October 12‚ 1888 4. Analyze ways in which a front porch campaign contributed to the positive image of a candidate. It creates an image the public can view. 5. How did front porch campaigns avoid the appearance of aggressive campaigning? It shows the politician is open to the public. 6. What conclusions can you draw from the behavior of the public at Harrison’s house? Harrison’s House was a front for a front porch campaign. Document 3: Joseph Ferdinand Keppler
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Most interventions have been implemented in small group‚ school‚ or individual-level clinical settings rather than via media discussion. Mass media campaigns have recently been shown to be effective in changing behaviors This chapter describes a safer sex mass media campaign. The purpose is to test whether a televised HIV/AIDS media-only campaign could impact safer sexual beliefs and behavior. Sensation Seeking Sensation seeking – the seeking of varied‚ novel‚ complex‚ and intense sensations
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Chapter Summary Chapter seven talked about campaigns‚ elections‚ and the media. The legal qualifications for holding political office are minimal at both the state and local levels‚ but holders of political office still are predominantly white and male are likely to be from the professional class. American political campaigns are lengthy and extremely expensive. In the last decade‚ they have become more candidate centered rather than party centered in response to technological innovations and
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and use curvier women in their ads. They called their new campaign the “Dove Campaign for Real Beauty”. The campaign‚ which targeted women of all shapes and sizes‚ sought to reverse the fabricated idea that all women should be a size 2 with voluptuous lips‚ perfect hair‚ and toned skin. Ultimately‚ Dove hoped that the campaign would change the way their target audience related to their products. They never could have imagined the campaign would get so much attention‚ spark heated debate‚ and be a
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ideas‚ attitudes‚ and concerns about public issues‚ including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and‚ in the case of political campaign advertising‚ to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather than goods and services‚ and‚ in addition‚ the advertising objectives must be met within
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media. This study is clearly relevant as Hillary Clinton is the topic of our study in the now 2016 presidential campaign‚ and her gender is still a point of contention in public discourse today‚ eight years
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how much his love is worth. De Beers has actively promoted diamonds as being symbolic of eternity and love‚ and therefore the ideal jewel for an engagement or wedding ring. This idea of connecting diamonds to romance was captured in a brilliant ad campaign‚ causing demand for diamonds to increase. Later ads by De Beers told consumers to hold onto their family’s diamond jewelry and to cherish it as heirlooms-- and it worked. This eliminated the aftermarket for diamonds‚ which further enabled De Beers
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some political situations was evident in the 2012 presidential elections in the United States. New stories about politicians and the country’s citizens largely impacted the public view on politicians and public discourse. During the presidential campaign the agenda-setting function of mass media was evident through various measures such as the concept of a powerful US media. The ability of this function of mass media was demonstrated in several ways including gradual popularity of Barack Obama‚ our
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