Customer Gap Perceived Service Service Delivery External Communications to Customers COMPANY Gap 3 Gap 1 Gap 4 Customer-Driven Service Designs and Standards Gap 2 Company Perceptions of Consumer Expectations Customer Expectations Gap 1 •Inadequate marketing research orientation •Lack of upward communication •Insufficient relationship focus •Inadequate service recovery Company Perceptions of Customer Expectations Customer-Driven Service Designs and Standards Gap 2
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Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy ( s3426355) Pham Chung An Kha ( s3373222) Luong Le My Khanh ( s3426358) Do Minh Quang ( s3373206) Duong Khanh Nhu ( s3410181) Teachers Name: Melvin Group Number: 2 Assignment due date: 10 / 7 / 2014 Date of Submission: 10 / 7 /2014 Number of pages
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commerce Executive Master of Business Administration (EMBA) programs GAP Strategic Audit Strategic Management Dr. Manal EL kordi Presented by : Khaled Abdel Aziem Mohamed shams Cohort 3 JAN 2013 STRATIGIC MANAGEMENT Page 1 INDEX Topic Page Word of honest………………………………………….…………………….3 Introduction to industry……………………………………………………4 About GAP ………………………………………………………………………..4 Current Status…………………………………………………………………..5 GAP Profile & Mission……………………………………………………….5 External Environment………………………………………………………
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2005 annual report table of contents Letter From the Chairman Letter to Shareholders Gap Banana Republic Old Navy Forth & Towne Gap Inc. Direct Social Responsibility Financial Highlights Key Financial Statistics Gap Inc. Financials 1 2 6 7 8 9 10 11 12 13 14 letter from the chairman Fiscal 2005 was a year of progress as well as challenges. During a year where we had disappointing top line results‚ we still delivered solid earnings and focused on creating value for our shareholders by repurchasing
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Generation Gap |Discuss the problems facing old and young in a rapidly changing society | | | |We are living in a world which is characterized by change. Generally speaking‚ the change has been towards progress. Change and | |progress have created certain problems that confront both the young and old. Old values stand
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Content Page Executive Summary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice
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Name: Yuchun Lu Date: Feb 23rd‚ 2014 The New York Times‚ Feb 20th‚ 2014‚ B2：Gap to Increase Minimum Hourly Pay for its Employees in America Uncontrollable Variable: Economics The article‚ Gap to Increase Minimum Hourly Pay for its Employees in America‚ discusses Gap’s movement of raising minimum hourly payment. As the debate of whether increasing minimum wage to $10.10 becomes white-hot‚ Gap’s announcement of increasing minimum wages wins president Obama’s praises and appreciations. Despite
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ISSN: 2278-3369 International Journal of Advances in Management and Economics Available online at www.managementjournal.info RESEARCH ARTICLE Quality Gap Analysis on Education Services Mantovani Daielly MN1*‚ Gouvea Maria A2‚ Conejero Marco A3 1 Business Department‚ Faculdades Metropolitanas Unidas (FMU)‚ Brazil. 2 Business Department‚ University of São Paulo (USP)‚ Brazil. 3 Business Department‚ College of Campo Limpo Paulista (FACAMP)‚ Brazil. *Corresponding Author: E-mail:
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Gap Inc. is a large retail company owning several brands such as Gap‚ (including Gap Kids‚ Gap Baby‚ Gap Body) Banana Republic‚ Old Navy Piperlime and Athleta. The company is an American clothing and accessories retailer based in San Francisco‚ and was founded in 1969 by Donald and Doris Fisher. They strive to sell quality clothing‚ mostly the basics‚ for good prices. They are a leading company in the apparel retail market with 3‚085 stores. Through the five brands that Gap Inc. owns‚ they are
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Got Game. by Liz Gunnison Aug 12 2008 The Spanish company eclipses Gap as the world’s biggest specialty retailer‚ but on closer inspection... A Zara store in China. The chain’s owner‚ Inditex‚ surpassed Gap Inc. as the world’s biggest specialty retailer in the second quarter. But the lead may already have vanished. Image: epa/Corbis Based on first-quarter results‚ Zara International of Spain has closed the gap on Gap Inc.‚ becoming the world’s largest fashion retailer by revenue‚ the Daily
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