developed to sustain competitive advantage 3.1.1 Packaging Elements | Competitive advantages | Physical Protection28 gram package‚ reduction of 8gr per bottle | Reduce price per bottle‚ make more attractiveness for the product. | DistributionDirect to retailers | More convenient for customers. | SellingProvide ingredient in each bottle such as: Number of calories‚ % of carbohydrate‚ vitamins‚ and minerals. | Customer understands about Gatorade ingredients and usefulness. | User convenienceGatorade
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answered and properly addressed prior to the development of the Drive Energy Drink. Throughout this paper‚ Learning Team A will comment and strategize the next steps in developing the Drive Energy Drink Description of the Attributes of Drive Gatorade has created a new energy drink that is filled with ingredients to give individuals oomph to last a whole day or more. The features‚ functions‚ and benefits of this product will help with the marketing of this product (MarketingPower‚ 2008). The main
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PepsiCo PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet
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Introduction From 1972-1993 Snapple Fruit Juice Company flourished while many startup premium fruit drinks struggled and‚ in many cases‚ failed. In fact‚ most of Snapple’s successful competitors during this time were sold to larger distribution companies allowing Snapple to create a Brand image and distribution alliance for the "smaller guy." They were a cult classic‚ promoted by loud‚ brash promoters like Howard Stern and Rush Limbaugh who had huge followings of independent‚ "stick-it-to-the-man"
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SNAPPLE – An Introduction Started in 1972 by selling all-natural apple juice “100% Natural”- the business mantra Alternative beverage category drink Product portfolio includes juices‚ iced tea‚ lemonade‚ water By 1994‚ had sales revenue around $674 m Distributed mostly through cold channels Promotion of Snapple was an offbeat blend of PR and advertising Had huge success by creating a spokesmodel for the brand: Wendy Kaufman Brand promoted through radio programs by Stern
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– PIC More companies are starting to infuse their water with vitamins and electrolytes. Glaceau Vitamin Water is a new product that is starting to become more popular. It is similar to Gatorade because it does contain plenty of electrolytes‚ but it does not contain high fructose corn syrup‚ and Gatorade does. My new product idea will be Mellow an addition to Glaceau Vitamin Water’s product line. Mellow featured ingredients will be L-theanine and Melatonin. L-theanine is a natural relaxant found
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Smartwater‚ which was sourced from glacial aquifers in Connecticut‚ vapor distilled‚ and supplemented with electrolytes. With his previous expertise on packaging‚ he asked his team to design a 20 ounce bottle instead of the conventional 16 ounce bottle. Another unique aspect of the bottle was its sport cap. With the popularity if the packaging‚ several beverage manufacturers started using caps on the bottles. Bikoff then got the bottle redesigned and the bottle was made available in half liter‚
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bought Stokely-Van Camp in 1983‚ mainly for its Gatorade‚ then a $90 million sports drink. Even though he drew criticism‚ Smithburg turned Gatorade into a billion dollar brand. Quaker Oats bought Snapple in 1993 for an extravagant $1.7 billion dollars even though industry leaders thought it was only worth $700 million. Smithburg ’s strategy was to use the strength of Snapple ’s distributors in the cold channel to help Gatorade and use Gatorade ’s strength in the supermarkets to help Snapple
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Subject Code: 325-202 | Subject Name: Consumer Behaviour | Date Due: 5th May 2011 | Word Count: 2763 | Assignment Name or Number: Case Analysis | | Student ID Number | | 1. | Steven Huy Tran | 329330 | 2. | Yating Lu | 387224 | 3. | Shihui (Cheryl) Li | 387283 | 4. | Putri Yusman | | Consumer Behaviour- Case Analysis Snapple Snapple is an American-based beverage brand that focuses distinctively in producing juices and tea. During the late 1980s‚ Snapple gained prominent share
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and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political factors • Competitive product and pricing pressures • Lack of unified policy on regulation of marketing • to children varies considerably across Europe‚ only few countries have specific rules covering food marketing Pressure
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