CASE STUDY: PEL’S APPLIANCES LEADS TO SUCCESS OVER THE TIME Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with M/s AEG of Germany. In October 1978‚ the company was taken over by Saigol Group of Companies.. Since its inception‚ the company has been working for the advancement and development of engineering know-how in Pakistan. The company has produced hundreds of engineers and skilled workers and
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is the largest producer of Home appliances in the world. U.S Home appliances industry is in the phase of Maturity. There are four major firms in Home appliances industry in United States. in 2002 there are 74.5 million units. Dollar volume had been growing at an annual average rate of 1.9 percent since. | Scope of Competitive Rivalry | As major home appliance industry became increasingly global it became difficult for global and domestic major home appliance companies to survive independently
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PRICING METHODOLOGY Pricing methods adopted by an organization determines the values attached to its products. Pricing determinant can be Internal or External. An Internal pricing determinant is one that is controlled by the marketer while the external is not controllable by the marketer. We shall be considering the following types of pricing models: PRICE DISCRIMINATION: Price discrimination is the practice of setting a different price for the same product in different segments to the market.
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MARKETING Session III: Pricing Policy Question I: Why is pricing policy so important in the marketing mix of a product ? What is pricing? Pricing is the process of determining what a compagny will receive in Exchange for its products. Pricing strategy is important for several aspects in the compagny wich are: Survival : short-term objectives are set in order to survive Profit :the objective is to maximise profits Return on investment : prices are set to attain a specified return on
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General Electric Medical Systems - Global Product Company concept The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe‚ who cost only $1‚5/h). There are two major reasons why
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Elektra Electronics Company is a business division of a mid-sized company focused on manufacturing and selling a high quality consumer electronic device through high-end marketing channels such as specialty shops and exclusive department stores. These specialty outlets advise and educate customers about the desirable features of different electronic devices. Elektra charges on average 500 per unit to its distributors‚ who mark it up to 899 when selling to retail customers. After many years of high
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Electric Shock Anyone What Is This Module About? Nowadays‚ electrical appliances are commonly seen in every household. In your home‚ you probably have a television set‚ a radio‚ a karaoke player‚ a VCD player and other electrical appliances. But have you ever wondered how these appliances work? All of these need electricity to work. In this module‚ you will be introduced to the basic concepts of electricity. You will also learn about its uses. After going through the module‚ you should be able
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Should lincoln electric enter india vvcvxbbvxnnn Should Lincoln Electric enter through an acquisition‚ a Greenfield site or some type of joint venture? Why? Lincoln should enter through a Greenfield site because an acquisition strategy would not meet Lincoln acquisition criteria’s and Lincoln would likely pay more than it has been used to pay in the past. There might also be issues with family control and competitors in a JV. Lincoln brand is valued in SE Asia and will help Lincoln establish a strong
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Importance of electrical services in buildings Electricity has been part of our lives. It has brought many things that surely have made many wonders and life would seem so hard without it. Electricity powers our light‚ heating‚ electronic appliances such as computers and television‚ and a host of essential services that we take for granted. However‚ electricity has much more important aspects because it is a fundamental feature of all matter. Electricity is the force that holds together the
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theory and uses of the electric generator‚ and explains the differences between AC and DC generators. It also includes a glossary and a bibliography. --------------------------------------------------- ELECTRIC GENERATORS In its most basic definition‚ an electric generator is a machine that produces electricity. Generators produce almost all of the electricity used by people. They supply the electric power that runs machines in factories‚ provide lighting‚ and operate appliances in the home. There
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