[pic] COURSEWORK FOR CONTEMPORARY STRATEGIC MANAGEMENT TITLE- THE BALANCE OF PLANNED AND EMERGENT APPROACHES TO STRATEGIC MANAGEMENT IN THE CASE OF EASTMAN KODAK : MEETING THE DIGITAL CHALLENGE MODULE LEADER- DR HANS SCHLAPPA MODULE- CONTEMPORARY STRATEGIC MANAGEMENT DEGREE- MSc in BUSINESS PSYCHOLOGY AUTHOR- SIRIWAN DARARATTANAROJ STUDENT NUMBER- 09249400 SUBMISSION DATE - 22/11/2010 THE WORD LIMIT FOR THIS COURSEWORK IS 1500 WORDS THE NUMBER OF WORDS USED IN
Premium Management Digital photography Strategic management
Title: Eastman Kodak Company: Funtime Films Question: Is Kodak doing the right thing with the decision to have line proliferation: Kodak Gold Plus‚ Kodak Royal Gold and Kodak Funtime? Support your statement if yes‚ if no‚ please provide practical suggestions what to do instead. Kodak is (in 1993) the dominant market player in U.S. with market share of 70%. In last 5 years the market share of Kodak decreased by 6 %. The main competitors are Fuji Photo Film Co (11% market share) and Konica
Premium Photographic film Marketing Fujifilm
Analyzing Managerial Decisions: Eastman Kodak 1) What factors motivated Kodak to change its organizational architecture? When Kodak began making changes to its organizational architecture in 1984‚ its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s‚ Kodak owned the film production market with very little competition. This suddenly changed
Premium Decision making Change Economics
Problem of the case CEO of Kodak had to set out new strategy for film products‚ because during January 17 and January 24‚ 1994‚ Kodak lost 8% in value on rumors if a price cut. Kodak was still a dominant in photo film market‚ but he had a lot of competitors like Fuji Co. and Konica Corp. They were offering consumers lower priced products. Market share of Kodak was falling from about 76% to 70% over the past five years. Kodak introduced new product‚ Funtime Film‚ which would be priced at lower
Premium Brand Marketing Advertising
also reflected off his life‚ viewing Jack as the king and Parry as the fool. Jack knew that Parry could help him be‚ or transform into a better person. The Fisher King scene is also the threshold point of the hero’s journey because it was the start of Jack beginning to understand who Parry really is. Jack was able to understand a little bit of who Parry was‚ Henry Sagan‚ and understands what his background was. Jack had done things the had never done in order to further understand how Parry
Premium English-language films American films Debut albums
Belleau Wood (LHA-3). Seaman (SN) Fisher is residing on board the USS Belleau Wood (LHA-3) that is permanently stationed at San Diego Naval Base‚ 32nd Street in California. SN Fisher was given orders to report to Navy Mental Health Services Department on base as Involuntary Command Referral for diagnosis and treatments‚ to get an evaluation and expert psychiatric recommendation about whether the service member is mentally fit to stay in the United States Navy. SN Fisher is unwilling to begin counseling
Premium Cognitive behavioral therapy Bullying Psychology
Mary Fisher: The Struggle to Inform Demetris Vance ITT Technical Institute (Online Division) “A life lived in fear‚ Is a life half lived.” (Slaughter‚ 2010) AIDS is a worldwide epidemic that has affected and is affecting millions of people. Even though it was not discovered until 1982 many stereotypes have come along with it. Mary Fisher is an AIDS community member and is not afraid to stand up and say so. Defending and helping those with HIV/AIDS and helping them spread the word instead of
Premium AIDS HIV Antiretroviral drug
Should we learn to read and analyze more complex as time goes on‚ or should we learn to write simpler for the sake of society? Sandra Fisher-Martins emphasizes that there is a serious dilemma in Portugal: too many people can’t read official legal documents. Sandra Fisher-Martins tells a story of how she was baffled at some of her everyday legal documents like the electricity bill and her work documents. She was baffled because she had to reread the papers a few times before grasping
Premium Linguistics Writing United States
and George Washington Eastman on July 12‚ 1854‚ young George experienced a number of hardships early on in his life which shaped and sharpened his ability to adapt and innovate – traits that would later on define his success in the field of photography. The death of his father when he was just seven‚ which left the family financially challenged‚ and his decision to “drop out of school at age 14 to support his widowed mother and two sisters‚ one of whom was severely handicapped” (Eastman Kodak Company)
Premium Photographic film
Ethan Fisher is a former basketball star a produce in high school in Fort Collins Colorado has devoted his life to bringing awareness of alcohol and drug abuse to high school and college students athletes. Using his horrific story as an example of what not to do. Ethan Fisher is naturally shy. He had problems meeting people. especially girls‚ and he believes those issues combined with peer pressure‚ led him on the road to addiction which led to vehicular homicide and nearly his own death. Ethan
Premium Drug addiction High school Addiction