A. CASE ANALYSIS I. Statement of the Problem How can Gillette Company maintain and improve its profitability? II. Objective 1. To reinvigorate the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has
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Singapore‚ Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GDP of Singapore is based on imports from other countries. 1. Singaporeans are very competitive in nature. Singaporeans have a mindset of “Kia-su” which means afraid of losing out to others. Due to which Singaporeans work very hard for fulfilling their materialistic desires. Due to which business companies like Gillette can expect
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called the “Birth of Venus” depicted a rare aspect removed from medieval art; female nudity. To exemplify the physical beauty that the nude Venus promotes‚ this tempura on canvas is five feet and nine inches tall and nine feet and two inches wide . Botticelli’s creation digresses from previous medieval art by imposing individuality and humanistic qualities into each figure on canvas. The goddess Venus is the Roman equivalent to Greek goddess‚ Aphrodite. Botticelli’s placement of Venus in the center of
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modern day sculpture in the round that shares many attributes to Woman (Venus of Willendorf) found in Willendorf‚ Austria. ca. 25‚000-20‚000 (Sayre 5). Both statues have particularly voluptuous figures and are seemingly human. The only difference being the Venus statue is missing a head and clothing‚ whereas the Buddha statue is fully clothed. Although very different contexts‚ both figures seem to be objects of praise. The Venus figure’s praise comes more from a place of female standard of beauty‚
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Gillette Indonesia Case Analysis Gillette - SWOT Analysis #Strength High Quality Brand Local manufacturing 50% Market share already Gillette name means Shaving in Indonesia First Mover advantage #Weakness Employee ( Manager) retainability Poor distribution in remote villages #Opportunity 160 million population with 30% living in cities Political environment stability Increasing income Western influence in Shaving Increasing work opportunities Potential to increase
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Venus of Willendorf from Willendorf‚ Austria 28‚000 – 25‚000 BCE Limestone Naturhistorisches Museum‚ Vienna Paleolithic - representation of a woman - female anatomy is exaggerated - serves as a fertility image - no facial features‚ just hair/hat - freestanding sculpture Statuettes of 2 worshipers from the Square Temple at Eshnunna (Tell Asmar)‚ Iraq 2700 BCE (early dynastic/Sumerian) Soft gypsum and inlaid with shell + black limestone Iraq Museum‚ Baghdad - represent mortals praying
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Introduction Protagonist: Ralph Bingham – Vice President‚ new business development‚ Gillette Safety Razor Division (SRD) Problem: Ralph needs to achieve company targets for earnings growth for his division by developing a new business product. Ralph has commissioned an extensive investigation into the blank cassette tape market and he views this market as poised for substantial growth and opportunity over the long-term range of ten to fifteen years. Ralph feels that his division is well positioned
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Gillette Case Study 1. Background Synopsis Gillette is a razor and blade company started in 1901 by King Camp Gillette and was at the time the only shaving company available to men and women. According to the book‚ “Gillette has long been known for innovation in both product development and marketing strategy” (Ferrell). The company was the first to invent the disposal razor and the first 5-bladed razor. The company has lasted through many trying times and has invented many of the products
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Gillette Logistics Management Logistics - 1st semester With regard to developing and introducing new products‚ what lessons did Gillette learn from the Wilkinson Sword and Bic experiences? Gillette learned that they had to think ahead and be creative to be competitive. They learned that they have to develop their products before their competitors to be the leading company of the market and staying popular to the customers. Russel B. Adams Jr.‚ says in the Gillette case study text:
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Question 1 : Evaluate product innovation at Gillette throughout its history. Gillette has invented the first safety razor with disposable blades in year 1901 which is one of the new-to-the-world products. This safety razor serves as a basic product‚ for the market segment of men who shave regularly‚ providing them high quality shaving experience. The safety razor differentiates itself from the razor used at that period of time-- the straight razor with an open blade‚ with its cover over the two
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