LUFTHANSA – SHORT RUN INCENTIVES AND PRICING STRATEGIES COMPANY OVERVIEW Lufthansa is the flagship carrier of Germany and the world’s fourth-largest airline in terms of overall passengers carried. It operates services in 18 domestic destinations in Germany‚ 197 international destinations‚ and in 78 countries across Africa‚ the Americas‚ Asia‚ and Europe. With over 870 aircraft‚ it has the largest passenger airline fleet in the world when combined with its subsidiaries. The brand is strong
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The line and staff activity has been debated for many years. One of the earliest expositions in line-staff activities dates back to 1911‚ in the military’s plan to simplify shop work (Fisch‚ 1961). These two activities are often perceived as one process; however they are not the same. There are fundamental differences between line and staff activity. These two functions cross over in organizations including health care‚ manufacturing‚ and service organizations. The line does not have direct authority
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TRIPLE BOTTOM LINE The triple bottom line refers to an extension of the criteria used to measure organisational success. Traditionally‚ business success (or failure) is measured in terms of its economic performance. A business is considered to be successful if it has generated a sufficient financial return from its investments‚ financing activities and operating activities. The triple bottom line takes into account three criteria for assessing organisational performance; 1. economic‚
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References: [1] Deros B.M.‚ Khamis N.K.(2011) “An ergonomics study on assembly line workstation design”. American Journal of Applied Sciences 8 (11):1195-1201. [2] Battini D.‚ Faccio M.‚ (2011)‚ “New methodological framework to improve productivity and ergonomics in assembly system design”‚ International Journal of industrial ergonomics 41(30-32). [3] Saptari A.‚ Lai W.S. (2011)‚ “Jig design‚ assembly line design and work station design and their effect to productivity”. Jordan Journal of Mechanical
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Product Strategy From customers’ perspective‚ the benefits of owning a Camaro 2010 are that it gives a customer the pleasure of owing a luxury car with an affordable price of approximately $22‚995. The purchase of this product can also benefit customers by saving their budget on gas due to its high fuel-efficiency for a sport car. Since this will be a new release of Camaro in a long time‚ rumors are going around and playing a huge role in its advertisement. This has a positive effect on attracting
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STRAIGHT LINE MODEL In many investigations‚ two or more variables are observed for each experimental unit in order to determine: 1. Whether the variables are related. 2. How strong the relationships appear to be. 3. Whether one variable of primary interest can be predicted from observations on the others. Regression analysis concerns the study of relationships between quantitative variables with the object of identifying‚ estimating‚ and validating the relationship. The estimated relationship
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The Law of Line Extension Definition The Law of Line Extension has been created with the belief that a company should not overextend themselves to the point that they want to encompass an entire market of many different products at the cost of losing their market share. Many companies are able to rise to the top of their market to become first in class for their product. There are times when a product or the company that has created and established a first in class product begins to achieve a
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management of inventory and distribution channels and prices to maximize profits over the long run. Simply stating the technique involves selling the right product to the right customer at the right time at the right price. The following are the primary activities involved: demand data collection‚ demand modeling‚ demand forecasting‚ pricing optimization‚ and system implementation and distribution. Though individual airlines in the States are not owned by the government‚ it effectively controlled
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launching your product and company in the market. The term “positioning” should be viewed both as a verb and a noun. As a verb‚ it can be defined as deploying a set of tools and processes used to influence and control the market’s perception of your product or company in relation to any competing alternatives. As a noun‚ it can be defined as an attribute or condition associated with your product. Nevertheless‚ positioning is not what your company physically does to a product—it is what your
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615 Assembly Line Design Problems (Solutions) Assembly Line Design Problems (Solutions) The following tables give the tasks‚ task times‚ and predecessors that are to be performed on an assembly line. Consider the scenarios and answer the corresponding questions for each. 1. Scenario One: Task A B C D E F G H Seconds 20 7 20 22 15 10 16 8 Preceding Tasks — A B B C D E‚ F G The workday is seven hours long; and the demand for completed products is 750 per day
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