Advantage of internet in doing business Convenience Reduced or no face to face contact with the customer. The business schedules time for customer response rather than being at the demand of the customer ‚ as in telephone or face-to-face contact Business can attend to their customers at any time‚ not just during normal trading hours Via social network‚ business can not only communicate with customers quickly but also retrieve customers’ feedback immediately and directly. Savings No shop
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Service Offerings ................. 3 2.1 Digital Personalisation Methods used within Product/Service Offerings........................................................................................... 4 3 Online systems design –Mechanisms for customer influence and persuasion .......................................................................................... 6 3.1 Price transparency ................................................................... 8 3.2 Product transparency ......
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privacy policy Three basic elements of loyalty to a web site ´ ´ Carlos Flavian and Miguel Guinalıu 601 Faculty of Economics and Business Studies‚ University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it. Design/methodology/approach
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The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 I I Target Market: Part 1 – Developing the Components of Your Positioning Strategy The first step in writing your Positioning Strategy is to select the six general components by checking
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To keep Your Customers‚ Keep it Simple – by Patrick Spenner and Karen Freeman The above mentioned article reviews about the key finding of a marketing research done by Corporate Executive Board regarding the relation between consumer behaviors‚ brand loyalty and marketers. From the research‚ they found that in the effort of creating loyal customers‚ marketers by using holistic marketing strategy giving a lot of overwhelming information until pushing away the customers. Businesses misjudge what
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Going Out of Your Comfort Zone Everybody’s journey in life is different; there are endless possibilities and paths to choose from. Many of us go through similar situations that we learn so much from‚ but in many different ways. In the story “Allegory of The Cave” by Plato‚ a prisoner gets out of the cave that he has been imprisoned in his whole life and see’s the real world as it really is. I went through a similar situation when I decided to move out on my own and left my “cave” into
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population of about 2.5 million. What type of market structure is the restaurant business in Miami‚ Florida? Explain your reasons. The market structure of the restaurant business in Miami‚ Florida would be considered a “Monopolistic Competition”. Monopolistic competition is where you have a large number of firms similar to one another‚ advertising or selling similar‚ not identical products. When considering restaurant business‚ you must consider the location of the restaurant and being that these are
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Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows how consumers and organizations
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Chapter 1 Relationship building is definitely the key to business-to-business selling.” Why Learn About Personal Selling? The principles of selling are useful to everyone‚ not just people with the title of salesperson. Developing mutually beneficial‚ long-term relationships is vital to all of us. People in business use selling principles all the time. The Role of Salespeople in Business Go-to-market strategies Lifetime customer value Multichannel strategy Sales-force intensive organizations
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Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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