13 ADDENDUM A: SELF ASSESSMENT AND SELF REFLECTION 14 1 MAIN ISSUE This research is a quantitative and qualitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in February 2014 using the nine creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which are a mass media issue. The main research problems deal
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nowadays act for the music press themselves by creating their own blogs/podcasts etc from their own music knowledge they have gained from websites and magazines. Although there are many technology based music industries there are still some simple publications that are still popular even though they have been around for the past 50 years such as NME magazine. As the music press progressed specific music genre specialisms such as Kerrang and TOTP have been introduced. Also‚ advertising elements such as
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report on its big events. Most customers heard this brand via friends and social network. These ways are not widely spread. Recently‚ it sponsored a reality show on TV which is selecting the future top makeup artist. It also cooperated with a fashion magazine and let consumers vote online for their favorite products sold in Sephora. These actions help Sephora increase influence a little. The brand needs more advertising. 2. How to convince consumers to purchase in Sephora rather than department stores
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analyzed an issue of Allure magazine (which is a beauty/fashion magazine) and I have found a pattern of appeals that stand out- the need for attention‚ the need to achieve‚ the need to feel safe and the need for guidance; these appeals are common to find in beauty magazines; I will be breaking down these appeals to go over in more detail throughout this essay. The need for attention was the first appeal that I noticed in the Allure magazine; in fact‚ the ads in this magazine practically scream “Look
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purchase a magazine? Are you buying the articles‚ the tips‚ or newest gossip? Unfortunately‚ you’re buying the advertisements embedded in the magazines. Every magazine has hundreds of advertisements that are woven in between editorials and fashion layouts. And it seems as though ads are also included within the editorials and fashion layouts as well: branding the perfect cologne/perfume‚ clothes‚ or shoes. But what messages do these advertisements insinuate? It’s funny how magazines are filled
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advertisements into a newspaper‚ they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message‚ but considering their audience‚ they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that " program producers and schedulers must
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The Real Truth Behind Ads We all have looked through a magazine at least once in our lives. Advertising is all around us‚ everywhere we go and basically everything we see has some type of ad on it. As women‚ advertising tells us everything we need to know; we need to be perfect‚ have the best body‚ best hair and make sure we can look as young as possible for as long as we can. Advertising puts this image of women as being perfect‚ when in reality we are not. We have flaws and not all of us can
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MARKETABILITY OF MAGAZINES An Undergraduate Thesis Proposal Presented to the Faculty of Polytechnic University of the Philippines Santa Rosa Campus Santa Rosa‚ Laguna In Partial Fulfillment of The Requirements for the course Writing in the Discipline JAMIE LEE BARRO SHERYN ROSE BEATO ERICKA DAGANTA BEVERLY MACAWAY PRINCESS MAE MARANAN February 2014 MARKETABILITY OF MAGAZINES An Undergraduate Thesis Proposal
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age group towards the magazine “Titli” as a magazine for younger children. Situational Analysis: “Titli”‚ a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign‚ promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing a downward trend in its circulation. The circulation of children magazine has climbed a peak in
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Market Segmentation When the magazines are developed‚ reading magazines become more and more popular in people’s daily lives. Therefore‚ a host of different kind of category magazines is created‚ such as catering‚ fashion and auto industry‚ which provide a good source for people to obtain knowledge and enrich their experience. Initially‚ one of the most popular magazines is called “play boy” which is mainly decision for males in modern world. The “play boy” is found in December‚ 1953; at the beginning
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