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    References: American Marketing Association. (2013). Definition of Marketing. Marketing Power Inc. Retrieved From: http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx Armstrong‚ G.‚ & Kotler‚ P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River‚ NJ: Prentice Hall. Retrieved From: https://ecampus.phoenix.edu/content/eBookLibrary2/content/DownloadList

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    Google Inc.

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    Introduction Google Inc. is a publicly traded company headed by CEO Dr. Eric Schimidt‚ specializing in internet searching and online advertising. Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University‚ and the company was first incorporated as a privately held company on September 7‚ 1998.The two founders Larry Page and Sergey Brin both play active roles in decision making process though.There are over 25 diffirent offices that Google owns‚ but the Home

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    Moobella, Inc.

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    Case 4.1 Analysis – Critical Thinking Exercise A Cool Business—MooBella‚ Inc. 1. What categories of costs would you expect to see in a list of MooBella start-up costs? The categories of costs that I would expect to see in a list of MooBella start-up costs are as follows: - Equipment‚ furniture‚ and fixtures - Leasehold improvements - Installation of equipment and fixtures - Computers and other technology - Owner time - Professional services - Promotion and advertising - Insurance

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    Apple Inc

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    | Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones‚ software and computers. The company is well known to everyone for products like iPhone‚ Macintosh‚ iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies

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    Gateway Inc

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    Executive Summary Gateway‚ Inc. is a direct marketer of personal computers‚ related accessories‚ and information technology services. Their target market consists of individuals‚ families‚ small to medium sized businesses‚ government agencies‚ educational institutions‚ and large businesses in the U.S. They have “beyond-the-box” diversified products and services as well as financing programs‚ training‚ and support packages (www.hoovers.com). Currently GTW stock sells for: $2.35 (closing price

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    Food Inc.

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    limit to what can be achieved. An American Filmmaker‚ Robert Kenner‚ released a documentary Food Inc‚ a perfect example of greed and disregard for what can be considered ethical in the food industry. Kenner was inspired to make this film after reading Fast Food Nation to show how portray the whole supermarket has become industrialized almost resembling the fast-food industries. The documentary Food Inc. is about slaughter houses‚ food manufacturing‚ and other food related subsets. The film relies

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    Apple Inc

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    CASE: Accounting for the iPhone at Apple Inc. The non-GAAP numbers of Apple Inc. reflect its economics better. Because‚ in the existing method of accounting‚ revenue and cost of goods sold are spread over the lifetime of the product (expected 24-months)‚ while the costs incurred for engineering‚ sales‚ marketing and warranty are recorded immediately. This accurate recording of expenses while recognizing only a part of the cost of goods sold thus showed reduced margins. While this did not affect

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    Hasbro Inc

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    Assessment of Hasbro Inc. Lizette Fuentes Kaplan University TABLE OF CONTENTS Title…….………………………………………..……………………………………………..1 Abstract………………………………………………………………………………………...3 Company Overview…………………………………………………………………………….4 Affects of internal and external financial statements…………………………………………..5 SWOT Analysis………………………………………………………………….……………..5 Financial Analysis and Evaluation……………………………………………………………..7 Results of Evaluation…………………………………………….................................

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    Handstar Inc.

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    resources from non critical activities to the project if possible. B) Negotiate additional resources (money for added staff or materials) by contacting resource manager. C) As a last resort request a schedule extension from manufacturer. Handstar inc. 1. Basing this answer on an accumulation of growth rate‚ development time‚ development cost‚ sales and hours available. My recommendation is as follows: Available hours 10‚000 Hours required for all six projects 13‚025 With this known

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    Amfac, Inc.

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    Written Analysis of the Case On AMFAC‚ INC. Submitted by: Irnabel R. Canoy Pauline Anne B. Ferrero Jocel Louis Castorico Submitted to: Prof. Rosfe Corlae Badoy Faculty-in-charge BA 206 – Managerial Accounting August 15‚ 2012 1. Current Ratio Current Ratio = Current Assets___ Current Liabilities = $ 86‚000_ 40‚000 = 2.15 The current ratio indicates the solvency of the company. Given the current ratio of 2

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