nations‚ states‚ regions‚ countries‚ or cities. Introduced the different type of packages‚ according to the needs of people in different countries. Example‚In Malaysia and Rusia in the Figure 2. 2.2 Demographic Segmentation Demographic segmentation is dividing the market into groups based on variables such as age‚ gender‚ family size cycle‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ and nationality. Age‚ T.G.I. Friday’s target customers are those
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capability and the prospects to deliver customer superior value (Weinstein‚ 2012). The value drivers as described by Weinstein for the two levels mentioned above of the Customer Value Funnel that will be analyzed are society values (level I): Society‚ Demographics‚ Economic‚ Natural/Physical‚ Political/ Legal‚ and Technological and Suppliers‚ partners‚ competitors‚ and regulator value (level II) (Weinstein‚ 2012). Macroenvironmental Analysis (The Global Business Community) The macroenvironment is described
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how GM has segmented the automobile market. We know that there are four variables of marketing segmentation. They are – 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables. By using these full spectrum of segmentation variables‚ GM has segmented the automobile market That are described below- Demographic: Age—younger than the average GM buyer. Most typically college age on through early 40s. Gender—fairly evenly split. Family life cycle—young marrieds
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analysing four types of segmentation which need to be identified (Alan & Tracy‚ 2002). These types include Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Inner city Outer suburbs Demographic Female 20-45 year old Student‚ office worker and housewives Middle class Average income Educated Urban‚ Brisbane Health conscious Gym Family Psychographic Social class (Middle class) Lifestyle (self-expression) Follow trends Behaviour Brand-loyalty Heavy
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Macro SWOT Analysis Strength * Solid design and innovation: HTC is one of the leading ODMs (Original Design Manufacturer) for many top-tier operator-branded devices. It owns and designs the in-house products that are branded by other operators. The solid background may step up the producing process. * R&D investment: HTC has spent 15%-20% of sales on R&D. It recently opened the new R&D offices in North Carolina and Taipei to extend products’ features and functions. This may
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Primary Target Audience We used both primary and secondary methods of research to determine the correct target market based on demographic‚ psychographic and behaviouristic qualities. We also used the VALS (values‚ attitudes and lifestyles) test to describe personality characteristics that relate to purchase behaviour of our prospective buyers. Demographic Ray Ban’s primary target is men and women between the age of 18 and 34‚ who have enough discretionary income to purchase Ray Ban products
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Hochholdinger 2007/03/27 1/18 Table Of Content » Introduction » Questions » Evaluating Market Segments – Market Factors – Competitive Factors – Political‚ Social And Environmental Factors » Consumer Segmentation – Behavioural – Psychographic – Profile » Marketing Strategies » Recommended Marketing Strategies 2007/03/27 2/18 Introduction » Vertu is the “world‘s first luxury mobile phone“ brand » All phones are handcrafted » Prices range from 5.000€ to over 20.000€ » Special
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Consumer Behavior Report ‘Canon’ Jeanette Thong Su-Xian FT DipCom LM/MM 4 Mahum Jafer 4th June 2012 Situational Analysis Canon ’s strategies have been very effective in balancing growth of market share with profitability‚ with the firm controlling a significant share of focused niche markets in the imaging industry. Canon ’s strategic challenges involved identifying the markets in which it intended to compete and developing competitive advantages
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Summary One of the cutting edge innovations is marketing orientation in the field of Business Administration. A lot of companies are adapting this technique to attain their organizational goal. Automobile industries like BMW‚ Mercedes Benz‚ Audi‚ Volkswagen etc are already implemented this method in their profile. In this context‚ how can implement marketing orientation in any industry with an example of an automobile company BMW’s procedure. In accordance with the steps included market
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segmentation variables. These variables can be categorized in Demographic‚ Psychographic‚ and Behavioristic. In segmenting the market for New Beetle‚ the results of the Arnolds Communication research on the Beetle consumers can be helpful. This research reveals the fact that VW Beetle consumers are young‚ slightly affluent‚ more educated and having different lifestyles and they enjoy more active driving style. So in terms of Demographic bases‚ Age‚ Gender‚ Income‚ Generation‚ Education‚ Occupation
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