"Hagen dazs customer based brand equity model" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 38 of 50 - About 500 Essays
  • Powerful Essays

    Apple Brand Management

    • 2733 Words
    • 11 Pages

    Marketing association ‚ a brand is a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them ‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” However branding is much more; what distinguishes a brand from its unbranded commodity counterpart and gives it equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform‚ about the brand name and what it stands

    Premium Apple Inc. Brand management Brand

    • 2733 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Brand Awareness

    • 2835 Words
    • 12 Pages

    Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region

    Premium Uttarakhand Brand City

    • 2835 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Customer Loyalty

    • 23057 Words
    • 93 Pages

    Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question

    Premium Bank

    • 23057 Words
    • 93 Pages
    Better Essays
  • Satisfactory Essays

    Product & Brand Management - case analysis Case: When New Products and Customer Loyalty Collide Submitted by Group - 8 Debabrata Panda – G14016 Ipsita Ghosh – G14020 Reddypalli Sudheer Reddy – G14043 PGDM-GM 2014-15 1 Background This is a classic case of implications of product line expansion leading to erosion of established customer base. Pacer Shoes is a $10 million shoe manufacturing company which is known for its technical excellence in running shoes. Its core customer base is

    Premium Brand Marketing Brand management

    • 836 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Brand Repositioning

    • 3092 Words
    • 13 Pages

    Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap

    Premium Brand Brand management Target market

    • 3092 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Brand as an Organisation

    • 2283 Words
    • 10 Pages

    TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T.V. Sundaram Iyengar .It is one of India’s largest industrial entities and

    Premium

    • 2283 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Brand Communication

    • 8040 Words
    • 33 Pages

    Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references

    Premium Marketing Brand

    • 8040 Words
    • 33 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand Architecture

    • 278 Words
    • 2 Pages

    is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position

    Premium Branding Brand Brand management

    • 278 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Brand Analysis

    • 4018 Words
    • 69 Pages

    Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents   INTRODUCTION   3   ANALYSIS OF THE 4 P’S OF MARKETING   4   PRODUCT   ACTIVIA DANONE YOGURT   PROMOTION   PRICE   PLACE   PRODUCT ANALYSIS SUMMARY   4   4   5   7   8   9   MARKET ANALYSIS   10   ECONOMIC TRENDS   SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS   YOGURT CONSUMPTION IN CANADA

    Premium Brand Advertising Digestion

    • 4018 Words
    • 69 Pages
    Good Essays
  • Good Essays

    Brand Failures

    • 2585 Words
    • 11 Pages

    here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat

    Premium Brand Brand equity Branding

    • 2585 Words
    • 11 Pages
    Good Essays
Page 1 35 36 37 38 39 40 41 42 50