Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States‚ and is headquartered in Dallas‚ Texas. The airline was established in 1967‚ by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas‚ Houston‚ and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400
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Philippine Airlines‚ Inc. (abbreviated as PAL and also known historically as Philippine Air Lines) operating as Philippine Airlines‚ is a flag carrier of the Philippines. Headquartered at the Philippine National Bank Financial Center in Pasay City‚[2][3] the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.[4] Out of its hubs at Ninoy Aquino International Airport of Manila and Mactan-Cebu International Airport of Cebu City‚ Philippine
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crew‚ this U.S. airline provides outstanding customer service. Delta Air Lines is one of the largest and most well-known airlines in the world. Delta Air Lines began as a small crop dusting company (Huff Daland Masters) in the early 1920’s and transformed into a major transportation American airline (Welcome). The company has been growing year by year to get where they are today. They continue to not only increase in size‚ but also quality‚ hence their slogan‚ ““Building a better airline‚ not just a
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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Airline Deregulation act of 1978 Aston A Samms Embry Riddle Aeronautical University Abstract The United States Airline Deregulation Act of 1978 was a dramatic turning point in America. It was the first systematic dismantling of a comprehensive system of government control since the Supreme Court declared the National Recovery Act unconstitutional in 1935. It was also part of a broader movement that‚ with varying degrees of thoroughness‚ transformed such industries as trucking‚ railroads‚ buses
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Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data. Nonetheless as every other business‚ Emirates Airline faces its own challenges. The company needs to update
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Batna for Soutwest Airlines and Muse/Transtar Realistically negotiating from a less powerful position 1. Know your and their source of power. 2. A Good BATNA 3. Access and Mobilization of Resources 4. Collection of Information 5. Strategy Development 6. Power Tactics Elaboration 1. Introduction - Know your and their source of power – Analyze By identifying yours and their sources of power. But in order to do this‚ you need to know what gives one negotiator more power than another
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has been given in the textbook (Exhibit 6.3-The Value Chain)‚ below is a value chain of Turkish Airlines. Primary Activities: * Operations: Turkish Airlines operates schedule services to over 200 international and 50 destinations‚ serving total of 265 airports in Europe‚ Asia‚ Americas and Africa. * Marketing and Sales: After getting award of best airlines company in Europe‚ the Turkish Airlines has been focused on to have sponsorship with biggest soccer teams which are Barcelona FC and Manchester
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Here Emirates go through the process that a passenger goes through right from check-in to de-boarding the flight. To narrow down the analysis‚ they cover mainly check in‚ lounge facilities and In-flight services. Their major limitations were the inability to physically observe the process‚ their analysis and reporting has been dependent purely on second person testimonials. Exclusive First Class Check in at Dubai International Airport Reservations are made using a Central Reservation System exclusive
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“The world commercial airline industry is one of the most diverse‚ dynamic and perplexing in the world ” (Globale Airline Industry Program). The airports are exceptionally complex facilities and highly renowned for the variety of services and resources it provides to both the airlines and its users. Airlines and airports are inextricably intertwined together and none of them can survive without the other. The aviation industry is growing at an exponential rate. The demands for an effective and efficient
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