EDA3046 Past paper – Oct/Nov 2012 Question 1 1.1 Holistic Environment (5) - environment is more than just nature. Everything around us is part of our environment. We must decide how important it is for us to conserve it and whether we want to conserve it. The space created by personalities‚ influences perceptions‚ attitudes and behaviour in the environment. Aggression‚ love‚ helpfulness et cetera influence people’s attitudes towards environment and others. 1.2 Environmental Education (4) –
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4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target
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opening up a beauty spa and salon in Bournemouth town centre. My beauty spa and salon will be offering a range of exclusive treatments and services which will include all of the normal services offered by other beauty salons like tanning‚ waxing‚ hair-styling‚ manicures‚ pedicures etc as well as offering a world-class unique sap experience which will include facials‚ body wraps‚ dry floatation‚ detoxifying mud wraps‚ revitalising Rationale: There are a few beauty salons in and around Bournemouth
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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Summary This is an analytical approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage‚ anti-thinning‚ anti-split ends‚ anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair. The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private Limited. L’Oreal‚ Australia
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Target Market and Segmentation The core of market segmentation is satisfying the customer’s needs and wants. However‚ that is hard to achieve because all buyers have different perspectives and needs as well as customer’s needs and preferences easily change in terms of various industries which offer similar goods and services. Imperial Leather Soap aims at effective segmentation in order to make profits by analysing four types of segmentation which need to be identified (Alan & Tracy‚ 2002). These
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MARKETING PRINCIPLES (MKTG 3010) MARKETING PLAN PROJECT Dear students‚ Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample‚ one of which you can refer to the textbook (Lamb‚ Hair & McDaniel)‚ Appendix A*. Generally a marketing plan should cover these elements: I. Company Background II. Business Mission III
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Information System is Salon Management System. “A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for men and women” (Thompson‚ 2013). Salon Management includes stock control maintaining customers stock‚ product inventory and your staff’s payroll. It is very difficult to manage a salon using the manual system that Salon now a day’s is using. Salon managers have been facing various problems with regards of manually managing a salon. Manually managing a salon may lead to
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Executive Summary Cranium Filament Reductions is a hair salon located in Shaker Hts.‚ Ohio that allows the entirefamily to have their hair needs satisfied in one convenient location. Cranium serves men‚ women‚and children and accepts appointments as well as walk-ins. Cranium also sells retail hair careproducts. Cranium is able to serve the entire family in one quick‚ convenient visit. While there are many "quick salons" like Cranium‚ Cranium will excel due to its attention to detailregarding customer
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MARKETING PLAN PROPOSAL Submitted By: Fasiuddin Feroz L’OREAL PARIS ELVIVE – Total Repair 5 Restoring Shampoo Introduction: “To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear” “Attention to health is life ’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable‚ wealthy‚ and
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