Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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Making employee engagement happen in today’s organisations – moving forwards‚ from strategy to action The Communications Lab is a communication practice specialising in employee engagement. We help organisations use employee engagement to turn business issues into business outcomes. We want to experiment with internal communication and employee engagement‚ sparking debate‚ provoking ideas and new ways of thinking within our industry. To enable this to happen we have set up the lab. The lab
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1. If you were CEO of Harley- Davidson‚ how would you compare the advantages and the dis advantages of using exports ‚ joint ventures‚ and foreign subsidiaries as ways of expanding international sales? a. If I were the CEO of Harley- Davidson‚ I see only upsides from joint ventures and foreign subsidiaries as types of insourcing. I say this due to the fact that the countries like Germany and Japan each had a helpful hand in the production of our motorcycles. That being said co ownership by both the
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Introduction 2 Human Resource Management (HRM) 3 Employee Engagement 3 Employee Commitment 5 Employer Brand 6 Employee Retention 9 Conclusion 11 Bibliography 12 Introduction CIBC FirstCaribbean International Bank was formed in 2002 with the merger of CIBC West Indies Holdings and Barclays Bank PLC Caribbean operations under the name FirstCaribbean. It is a relationship bank offering a full range of market-leading financial services through Corporate Lending & Investment Banking‚ Retail Banking and
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relationships with customers.In order to endure long-term success‚ the role of marketing in a firm is to contribute to building strong market assets‚ including a valuable customer portfolio. Customer relationship management (CRM) helps companies improve the profitability of their interactions with customers‚ while at the same time; makes the interactions appear friendlier through individualization. To succeed with CRM‚ companies need to match products and campaigns to prospects and customers – in
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SIP REPORT “Employee Engagement Forum at Persistent System Ltd‚ Nagpur” Prepared By: Ms.Khushboo Bajaj Guided By: Ms.Supriya Chatterjee Department of Management Studies and Research‚ Tirpude College of Social Work‚ Civil Lines‚ Sadar‚ Nagpur – 440010 CERTIFICATE DECLARATION I hereby declare that this project report titled “Employee Engagement” has been successfully completed at PERSISTENT SYSTEM LTD‚ towards the partial fulfillment of the requirement for the award of the
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NAME: Ishita Chaudhary [ishichaudhary@gmail.com] ROLL No.: 016 CLASS: SYBA ‘A’ I have taken up the brand of ‘Sherlock Holmes’‚ the character created by Sir Arthur Conan Doyle‚ from its inception in the 19th century till present day. INTRODUCTION AND HISTORY When Sir Arthur Conan Doyle first introduced Sherlock Holmes to the reading public in 1887‚ nothing could have prepared him for the fact he had created a character who was destined to become the most famous detective in the world
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“THE IMPORTANCE OF THE BRAND NAME ON CONSUMER PURCHASE DECISION” Dissertation Submitted in partial fulfillment of the requirement for Post Graduate Program in Business Management. ISB&M Logo 2006-2008 Guide By - Banasree Paul Sovan Nandi Roll No.-p/mn/c/06/043 This is to certify that the present study‚ “THE
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Project on Bath Soap A Project Report On Project on Bath Soap marketing [pic] INTRODUCTION FMCG industry is the most emerging industry nowadays in Indian as well as global market. In India it is the 4th largest market‚ which shows that how important the industry is and how much it contributes towards our economy. FMCG includes the personal care products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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