network coverage‚ customer service quality‚ pricing / promotion and brand popularity. First and foremost‚ our group is going to show some short briefing to those telecommunications companies: - Telekom Malaysia Berhad‚ formerly a government agency‚ Jabatan Telekom Malaysia‚ prior to its corporatisation and privatisation in 12 October 1984 and was known as Syarikat Telekom Malaysia Berhad (STMB). It is the largest telecommunication company in Malaysia and also Southeast Asia ’s second-largest telecommunication
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Table of Contents Table of Contents 1 (Group‚ 2012) 2 (Nelly.Com‚ 2012) 2 1.0 INTRODUCTION 2 1.1 BACKGROUND 3 1.2 VISION AND MISSION 3 2.0 INFORMATION REQUIREMENT 4 2.1 OPERATIONAL LEVEL 4 2.2 TACTICAL LEVEL 5 2.3 STRATEGIC LEVEL 5 3.0 INFORMATION SYSTEMS 7 3.1 ORDER TRACKING 8 3.2 ORDER PROCESSING 9 3.3 SALES TREND FORECASTING 9 4.1 NELLY GIFT VOUCHER 10 4.2 NELLY FASHION 11 5.0 IMPACT OF E-COMMERCE ON NELLY.COM 13 5.2 Positive Impact 13 5.3 NEGATIVE IMPACT
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Customer Centric Marketing Prof. Barak Libai 1 Prof. Barak Libai 2 Prof. Barak Libai 3 Prof. Barak Libai 4 “Technology is creating a radical new business model that alters the whole dynamic of customer service “ And Marketing in general Prof. Barak Libai 5 Next How the customer centric view is becoming essential in modern marketing Customer profitability analysis Prof. Barak Libai 6 A historical view of marketing The product
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THE BEST CUSTOMERS‚ we’re told‚ are loyal ones. They cost less to serve‚ they’re usually willing to pay more than other customers‚ and they often act as word-of-mouth marketers for your company. Win loyalty‚ therefore‚ and profits will follow as night follows day. Certainly that’s what CRM software vendors--and the armies of consultants who help install their systems--are claiming. And it seems that many business executives agree. Corporate expenditures on loyalty initiatives are booming: The top
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Group Project Title: Effective Customer Relationship Management—Customer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd December‚ 2010 3‚491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton
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S & S Air: Case Study: S & S Air’s Mortgage 3001-3 FNCE Financial Management Week 4 William Jones October 9th‚ 2012 Case Study: S & S Air’s Mortgage Background: S&S Air manufactures light aircraft. The owners of S & S Air‚ Mark Sexton and Todd Story‚ were impressed by the work Chris had done on financial planning. By using Chris’s analysis and looking at the demand for light aircraft‚ they decided that their existing fabrication equipment was sufficient‚ but that it was
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expansion‚ and improving customer value‚ satisfaction‚ profitability‚ and retention. CRM software applications embody best practices and employ advanced technologies to help organizations achieve these goals.( Mc Dougall‚2004) CRM focuses on automating and improving the institutional processes associated with managing customer relationships in the areas of recruitment‚ marketing‚ communication management‚ service‚ and support. CRM takes a very customer-centric view of the entire customer life cycle‚ which
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SETTING INTRODUCTION Most anyone will agree that customer service is one of the most important parts of your company ’s overall strategy to conducting business. Without customers you really don ’t have a business. Every company either has or thinks it has good customer service. However‚ if certain steps are not taken to ensure this‚ the reality of their situation is often far worse than their current perceptions. Customer feedback is an excellent way to track and measure your level of
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Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers. That
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Objective This report focuses on the role of Mobile Banking and its potential to provide basic banking services to the vast majority of unbanked people in world. The rationale for M- banking as an appropriate tool for transforming banking stems from two observations; traditional retail banks do not deliver services tailored to fit the currently unbanked which has led to a gap in the market. Further‚ the fast diffusion of mobile telecom networks has enabled M-banking service operators to draw on
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