A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH December 2005 A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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socially promoted in the belief that retention may possibly do more harm then help. The question is which is more effective‚ grade retention or social promotion? There is information stating that neither is effective. The evidence against the two continues to mount as more states develop rigorous promotion and graduation standards. Social promotion is the practice of promoting students to the next grade level even though they have not acquired minimum competencies expected for that grade (Aldridge
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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Program‚ p. 1). The National Health Priority Action Council (NHPAC) highlighted that ‘the direct health care expenditure on diabetes in 2000-01 was $812 million’(NHPAC 2006‚ p.7). This essay will address the role of health screening and health promotion in regards to diabetes mellitus. It will discuss the topics of morbidity‚ mortality‚ and aetiology as well as strategies to reduce incidence and prevalence‚ current strategies for health promotion‚ the role of health screening‚ future planning‚ and
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For: - First year higher education students Ref: - Advertising and Promotion From: - Date: - 01.01.2012 Report on advertising and promotion. 1.0 Terms of Reference On the 12th of December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure In order to obtain the relevant
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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Should We Pray About It: Mental Health in the Black Community Specific Purpose: To persuade my audience‚ particularly those of the African American community to seek mental health services when combating traumatic experiences. Central Idea: African Americans are victims of mental enslavement due to the urban community’s taboos and stigmas about mental health and the reliability of family‚ spirituality‚ and community for salvation. Introduction I. Mental health refer to an individual’s psychological
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Outcomes and Evaluation of Community Health Project Jeanette Gorton Walden University NURS6150‚ Section 14‚ Promoting and Preserving Health in a Diverse Society April 16‚ 2011 Outcomes and Evaluation of Community Health Project It is important to evaluate any public health program to determine its contribution and health impact on the population it was designed to help‚ in addition to its sustainability
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