Ophthalmic Studies in Paris and Heidelberg Chapter 10 IN PARIS (July 1885): Rizal stayed at Juan Luna’s studio on Boulevard Arago in the southern part of the city. He discovered a large eye clinic ran by Louis de Wecker in Rue du Cherche-Midi(a very long street in Paris) which was only a walking distance from where Rizal was staying. Dr. Louis de Wecker – the most famous ophthalmologist in Europe where Rizal worked with him as an assistant. - He was not only a famous surgeon
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MAINTAINING ADMINISTRATIVE SERVICES LEARNING OUTCOMES 1. Understand how to order products and services 2. Understand how to keep waste to a minimum in a business environment 3. Understand the purpose of delivering effective customer service 4. Know how to take minutes 5. Understand how to organise meetings 6. Understand how to organise events 7. Understand how to manage diary systems Questions Explain what procedures you use to order products and services for your organisation
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What Is Keeping The Heidelberg Project Alive? The Heidelberg Project’s Rough Start and New Beginning The answer to that question is very simple. Creator‚ Tyree Guyton and executive director‚ Jenenne Whitfield are always looking for new ideas and plans to keep the project going. Tyree began this project in 1986 to create an outdoor art environment in the heart of Detroit‚ Michigan. (“Heidelberg Project”) In February 1999‚ the city of Detroit started to demolish the Heidelberg project not less than
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Penny Thripp 6-O-PAL Methods in Context Covert Observation and Court Proceedings Assess the strengths and limitations of using covert observations as a means of investigating court proceedings. (15 marks) Using covert observations can both be useful but also unethical. As the judicial system is quite particular in what is in the public domain‚ and what is not‚ covert observation could be a great method to use to get an idea of what really goes on. Even though most court activity is open to the
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Marketing Chapter 8 Product‚ Services‚ and Branding Strategy 1 Product‚ Services‚ and Branding Strategy Topic Outline • What Is a Product? • Product and Services Decisions • Branding Strategy: Building Strong Brands • Services Marketing 2 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ use‚ or consumption that might satisfy a need or want. • Apple IPod‚ Toyota‚ Caffé Mocha at Starbucks Service is a form of product that consists
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. Many services marketers strongly
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of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features‚ attributes‚ design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development
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2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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