with that category‚ its products‚ and the way they’re purchased. It understands how products are used‚ how they appear in the store‚ and what those products mean to customers’ lives and their psyche. When it acquired Clairol thereby acquiring the Herbal Essences brand‚ an almost 35 year old mass market hair care brand for women was in a long term decline phase. To revive it‚ differentiation was necessary. P&G successfully identified women of Generation Y as the new target. This was primarily because
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Before visiting the organization we thought to first know what actually small scale industries are and why they are called small scale industries when their turnover or profit can be at par to medium industries & then we found out that where in large scale industries there can be a large number of workforces here the work is mainly handled by hired labor usually 10-50 hands. There are certain criteria regarding the fixed capital investment which should not exceed 100 lakhs including the plant
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Approved Projects by Location b. Performance of the manufacturInG sector by Industry • Electrical and Electronic Products • Transport Equipment • Machinery and Equipment • Engineering Supporting Industry • Basic Metal Products • Fabricated Metal Products • Textiles and Textile Products • Medical Devices Industry • Agriculture and Food Processing • Oil Palm Products • Chemicals and Chemical Products • Biotechnology Industry • Petroleum Products Including Petrochemicals • Plastic Products • Rubber Products
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The market research report “Cosmetic Packaging Market by Type‚ Material (Plastic‚ Glass‚ Metal‚ Paper)‚ Application (Hair Care‚ Nail Care‚ Skin Care‚ Make-Up) & by Packaging Machinery (Filling‚ Unscrambler‚ Sealing‚ Conveyor) & Geography - Global Trend & Forecast to 2018”‚ defines and segments the cosmetic packaging & machinery market with an analysis and forecast of values. It also identifies driving and restraining factors for the cosmetic packaging & machinery market with an analysis of the trends
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MKTG 200 Paper #2 – Product Survey Founded by Frank Toskan of Canada in 1984‚ Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses. MAC developed products that helped artists achieve the right look for stage lighting conditions. It is
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MOSQUITO REPELLENT INDUSTRY- OVERVIEW Its sole reason for existence in the market is the omnipresent mosquito‚ which makes life excruciatingly difficult for the average Indian during summer and monsoon months. In many ways the primary factor fuelling the explosive growth of this market – characterized by low brand loyalty and low product involvement –has been the availability of cost-effective‚ mosquito repellents. The night-long noisy drone of mosquitoes that disturbs our sleep is music to the
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girls as young as 16 are getting nose-jobs as a “Right of Passage” to fit in. This is a trend that has moved beyond the big city‚ and with 250‚000 teens getting cosmetic surgery a year‚ it’s becoming all too normal. Bullying‚ media‚ and just plain vanity are causing children and teens everywhere to go under the knife to look just right. Cosmetic surgeries come in many forms‚ and at insane costs‚ often changing a person beyond physical recognition‚ even impacting their personality. The purpose of this
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Nelson 1 Nelson Dr. Mumpo ENGL 1102 18 September 2012 Fanatic False Dramatics! Is advertising so true? Sellers have to come up with a way for customers to buy their product. They have to praise their product to have customers thinking they have to have it. Many people turn to advertising because they know that it’s the best way to get their product known. Most of the time‚ the products are not as good as the sellers make it to be. Their advertisement is not so true‚ which could trick the
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CHEMICAL INDUSTRY The chemical industry comprises the companies that produce industrial chemicals. It is central to modern world economy‚ converting raw material (oil‚ natural gas‚ air‚ water‚ metals‚ and minerals) into more than 70‚000 different products. The chemical industry is a key contributor to the world economy. It is a knowledge-based industry with significant investments in R&D. The industry supplies to virtually all sectors of the economy. In terms of consumption‚ the chemical industry is
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Introduction: HDC The Halal Industry The Global Halal Market The Halal Initiatives (Asia/Asean) Malaysia’s Halal Industry & Initiatives Summary TM HALAL INDUSTRY DEVELOPMENT CORP. (HDC) HDC BACKGROUND The Halal Industry Development Corporation (HDC) was established on September 18‚ 2006 as a private company wholly owned by the Government of Malaysia and reports to the Ministry of International Trade & Industry (MITI). It is the first development corporation for the Halal industry in the world.
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