this marketing plan. Ice cream is a seasonal product‚ due to this seasonal impact‚ GELATO’s marketing mix; the 4Ps (Product‚ Promotion‚ Price and Place) will change in different seasons. In general speaking‚ summer (period 7-9) is our peak season of sales while the others are off peak season. During the peak season‚ GELATO’s product will change in terms of flavour‚ scheduled production‚ packaging and cream content; there will be detailed information in the product part of this marketing plan. In
Premium Marketing
Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
Premium Marketing
Ipad Marketing Plan Table of Contents I. Executive Summary II. Company Description/History III. Strategic Focus and Plan IV. SWOT V. Product Market Focus VI. Marketing Program VII. Financial Data and Projections VIII. Implementation Plan IX. Evaluation and Control Executive Summary The iPad is a strategic play by Apple to dominate the online publishing and distribution ecosystem from its own device-centric platform. It contains two significant innovations: * First‚ as you
Premium Apple Inc. Personal computer Steve Jobs
Analysis iii. Product Life Cycle III. Marketing Objectives iv. Sales/Market Share v. Profit vi. Product range vii. Geographic Representation viii. Exporting IV. Target Markets ix. Marketing approach x. Product differentiation xi. Market segmentation xii. Geographic xiii. Demographic xiv. Behavioural (product related) xv. Psychographic V. Marketing Strategies xvi. Product xvii. Price
Premium Marketing Smartphone
..….. 3 3.0 KFC Marketing Mix (7Ps) ………………………………..……..…….. 4 3.1 Product and Service ……………….………………………………… 4 3.2 Price………………………………………………………..………… 4-5 3.3 Place…….………………………….………………………………… 5 3.4 Promotion.…………………………………………………………… 5 3.5 People……………………………………………………………..…. 6 3.6 Process……………………………………………………………….. 6 3.7 Physical Evidence……………………………………………………. 7 4.0 KFC Marketing Objective…………………………….………………… 7 5.0 Marketing Strategy………………………………………………..……
Premium Fast food Hamburger Marketing
The Marketing Plan Handbook By: Alexander Chernev The Marketing Plan Handbook by Alexander Chernev outlines a comprehensive‚ step-by-step approach to crafting a logical and effective marketing plan that will produce results. It outlines the basic principles of writing a marketing plan and puts emphasis on marketing as a value-management process. He states that marketing plans don’t have to be lengthy but needs to contain a need-to-know information and not so much nice-to-know information; he states
Premium Marketing
Gatorade Strategic Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25
Premium Gatorade Marketing Energy drink
[pic] Marketing Plan For FANatics Sports Bar & Grille Proposed by: Christina Moultrie Wilmington‚ NC Submitted to: December 09‚ 2011 Table of Contents I. Executive Summary…………………………………………………Pg: 3 II. Company Description…………………………………………….....Pg: 4 III. Strategic Focus and Plan…………………….....................................Pg: 4 & 5 IV. Situation Analysis…………………………………………………...Pg: 5 & 6 V. Market-Product Focus………...……………………………………
Premium Public house Alcoholic beverage Restaurant
.............................................................................................. 3 Problem Identification ............................................................................................................ 3 Financial and Marketing Objectives ....................................................................................... 3 Part II: Market Analysis .................................................................................................................. 5 Market
Premium Marketing
Polyphonic Business Strategy 2010 Marketing Plan Table of Contents Target Market 3 The Five Major Record labels 3 Size 3 Growth 4 Profitability 4 Artists 4 Size 4 Growth 4 Producers 5 Size 5 Profitability 5 Marketing Plan 5 Positioning Decision 5 Product decision 6 Pricing decision 6 Distribution decision 6 Promotion 7 Future Markets 7 EXHIBITS AND TABLES 8 Polyphonic HMI is a start-up technology company with a single potentially marketable product: Hit Song Science (HSS). HSS
Premium Record label Music industry