Strategic Management Case Analysis Introduction “It has been‚ and continues to be‚ our responsibility to fill the earth with the light and warmth of hospitality.”1 This is the stated philosophy of the luxury hotel company that Conrad Hilton‚ the founder of Hilton Hotels‚ used to extend his desire for his company to offer customers a kind‚ hospitable‚ and luxury setting. Conrad started the hotel chain by purchasing a single 40- room hotel from Cisco‚ Texas in 1919. Since then the corporation has
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ABOUT HILTON HOTELS Hilton worldwide is a major player in the hospitality industry worldwide‚ crossing the hotel area from lush full-benefit lodgings and resorts to suites and mid valued inns. Its brands consideration contained its more than 3‚300 lodgings in 77 nations and incorporate Waldorf Astoria inns and resorts‚ Conrad lodgings and resorts‚ Hilton twofold tree‚ Embassy suite lodgings‚ Hilton enclosure Inn‚ Hampton Inn and suites‚ Homewood suites by Hilton and Hilton Grand excursions. This
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Hilton hotel was founded by Conrad Hilton‚ and established in 1919. It has been operated in 78 countries‚ began with the mobley hotel in cisco‚ texas. The company went public under the name Hilton Hotels Corporation in 1946‚ with a portfolio of 15 properties in 11 states. After spinning off the international unit in 1964‚ Hilton focused on domestic growth in the lodging segment as well as through diversification
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Background Hilton is the leading global hospitality company‚ with more than 3‚000 hotels and 500‚000 rooms in 74 countries and territories‚ with more than 135‚000 team members worldwide. The company owns‚ manages or franchises some of the best known and highly regarded hotel brands including Hilton Hotels & Resorts‚ Conrad Hotels & Resorts‚ Doubletree by Hilton‚ Hampton by Hilton‚ Hilton Garden Inn and Waldorf Astoria Hotels & Resorts. The Hilton portfolio of hotel brands adheres to
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Hilton Hotels: diferenciación de la marca a través de Gestión de las relaciones A principios de 2008‚ Hilton Hotels Corporation fue preparado para el crecimiento mundial‚ con una tremenda meta agresiva de apertura de 1.000 hoteles en América del Norte en cinco años y 1.000 hoteles en el resto de el mundo en diez años. La empresa acababa de ser tomada por el privado Blackstone Grupo 1 de reportó US $ 26 mil millones‚ una prima del 32% sobre el precio de la acción 32‚05 dólares el día anterior
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COMPANY PROFILE Hilton Worldwide REFERENCE CODE: 4151A65F-399F-4CBE-A6F4-EB58D10CBA66 PUBLICATION DATE: 28 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Hilton Worldwide TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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SWOT analysis of Hilton hotel Strengths • Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel‚ hospitality and gaming industry • HHC is well diversified across the industry with hotels in the high end‚ business and mid-priced classes in their product mix • HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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home repair service‚wireless communication‚trip to somewhere ;they dont result ownership of anything. 2)Customer vs. consumer :Customer and consumer are not same things.For example;mother buy napkin for her baby and then baby consume it in this situation baby is a consumer‚ mother is a customer . 3)Sales dont mean to marketing.Sales cover just selling but marketing process makes the broad strategy.Selling and advertising are only part of larger ‘marketing mix’ marketers purpose satisfying customer
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CASE STUDY: Decision time at Hilton Hilton’s current distribution policy is causing its original competitive advantage of being the industry leader to deacrease. As a matter of facts‚ the traditional channels Hilton is using (such as hotel wholesaler‚ tour operators‚ global distributors systems and third-parties websites) plus the increasing popularity of Expedia-like sites has led the company to loose market shares (caused by the introduction of smaller independent hotel chains). Therefore‚ considering
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