Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
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A SKILLSOFT CASE STUDY HILTON HOTELS Whichever major city you find yourself in‚ the chances are you’ll come across a Hilton Hotel. The company has 380 hotels worldwide and is represented in 66 countries. Its 80‚000 strong workforce looks after an average of 8 million guests every year. ACHIEVED RESULTS • 88% want access to more e-learning • 90% would recommend it to others • 80%+ levels of satisfaction • 2‚500 active users worldwide - representing the total number of licences currently purchased
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Business in Asia Pacific – TERM PAPER Hilton Corporation Hotel and Marriott Hotel facing the Indian Luxury Hotel Industry TABLE OF CONTENT INTRODUCTION 3 1 The Luxury Hotel industry in India 4 2 Hilton International 4 2.1 Hilton Hotels Corporation (HHC) on a global perspective 4 2.2 Hilton Hotel Corporation in India 6 3 comprasion of the two different strategy 15 3.1 HHC’s co-branding 16 3.2 Mariott Hotels penetration 16 Bibliography 17 INTRODUCTION
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The Hilton Hotel Marketing Strategy1. New Products and servicesHilton Hotel Corporation won the Best Customer Focus award in November 2005 from theprestigious UK National Business Award. In a speech given by Hilton International SeniorVice President Of Marketing ‚ Mike Ashton said that the reward recognised the newcustomer brand promise to put back a little of what life takes out and the philosophy of Equilibrium which influenced how the hotels look‚ how they develop their products
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HILTON WORLDWIDE AND IT’S CORPORATE GOVERANCE Hilton Hotels and Resorts is an international chain of full service hotels and resorts and it’s a flagship brand of Hilton Worldwide. The original company was founded by Conrad Hilton and is now owned by Hilton Worldwide. Hilton hotels are owned‚ managed‚ or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast hotel chain of the United States in 1943. As of 2013‚ there are now over 540 Hilton branded
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Michael Naftaly Spring 2015 Hilton Honors 1. How can a loyalty program help the property operator and brand owner manage customers better A loyalty program is a very useful tool in managing customers and more importantly trying to keep them. The first aspect a loyalty program aide operator and owners is the ability to track customer’s behaviors‚ wants
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Brian Lowe Case: Hilton 1. If the company had dropped product 103 as of January 1‚ 2004‚ what effect would the action have had on the $158‚000 for the first six months of 2004? The variable costs associated with product 103 will go away when the product line is eliminated. However‚ the fixed costs will remain and be spread over the other two programs. In order for the company to consider eliminating the product‚ the variable costs removed must be greater than the product sales. -------------------------------------------------
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Tourism Hilton Hotels Case Study [pic] The ‘Understanding Travel and Tourism’ case study provides useful background information about Hilton Hotels. The first three sections of this case study are based on two presentations on the theme of ‘Reach Beyond’ given to employees of Hilton Hotels UK and Ireland as part of a major staff training programme. Benefits of Good Customer Service Guests tend to leave or defect from Hilton because:
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Hilton Hotels Corp. Customers satisfaction - problem is taken care of by hotel staff and the flawless stay. Late 2003‚ Hilton spent a whooping $50 Million on a customer information system. The customer information system – OnQ. Part of 2 year old customer relationship management strategy. “Reason for being”‚ “100% percent customer satisfaction” and “Customer really matter” – Hilton Hotels Corp hospitality. OnQ 70% custom coded system. Custom components - Property management system‚ CRM
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1. What is Hilton’s Core Business? Hilton is one of the most internationally recognized names in the lodging industry. It began as a single hotel in Cisco‚ Texas in 1919 started by Conrad Hilton and over the next almost hundred years developed into a portfolio of nearly 3‚000 properties in 78 countries and a workforce of nearly 100‚000 people. In order to finance the quick expansion model‚ Hilton Hotels Corporations morphed into a franchising model. Total real estate investment is
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