Case Study Nike: The Sweatshop Debate MGT/448 November 2010 Case Study Nike: The Sweatshop Debate Nike was established in 1972 by Phil Knight. This marketing company is famous for their athletic shoes and apparels sold in some 140 countries (Hill‚ 2009‚ p. 154). Nike does not manufacturer any of these products they only design and market them. These products are manufactured in other countries such as Vietnam‚ Indonesia‚ and China‚ where the cost of labor is low. For years Nike has had repeated
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Nike is the leading footwear company in the world. PEST Analysis sums up how the company’s business strategies fare in the macro environmental level. Nike‚ Inc. is an incorporated company that designs‚ develops and markets worldwide athletic footwear‚ apparel‚ equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States‚ Europe‚ Asia Pacific‚ and the Americas. Nike has some 20‚000 retailers
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Nike Ethics Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment‚ shoes to socks‚ and basketballs to golf balls. As a result of its massive success‚ Nike employs nearly 30‚000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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Nike Corporation In this essay‚ I will attempt to present an analysis of the ethics and social responsibility issues that an organization can face when it is a global organization. One of the most recognized organizations globally would without a doubt have to be the Nike Corporation. Several years ago the Nike Corporation came under fire for using child labor in Pakistan and Cambodia to make their soccer balls. Because Nike came under fire for this unethical and inhumane practice‚ the organization
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Child Labour Child labour is one of the topic that presents strong emotions‚ beliefs and opinions. Most people are opposed to the involvement of children in labour force activities when they are at an age when other activities‚ such as education and play‚ should be the central role in development. However‚ child labour represents an extremely difficult and complex issue which often extends beyond emotions‚ beliefs and opinions. Much of this has to do with the understanding that a wide variety
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SEGMENTATION‚ TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises their customers comfort
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Nike‚ Inc. was founded in 1964 by Phil Knight and Bill Bowerman through an investment of $500 by each individual. Nike‚ Inc. was then called Blue Ribbon Sports and has evolved from being an importer and distributor of Japanese specialty running shoes to becoming the world leader in the design‚ marketing‚ and distribution of athletic footwear. Nike’s business model was developed by Knight while attending Stanford Business School in the early 1960’s. Knight realized that the United States’ consumer
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The History Of Nike Inc. Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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