QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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companies today. The issue of unethical behavior has recently become the focus of media attention in wake of scandals in companies such as Enron‚ WorldCom‚ and Tyco International. (Chen and Tang‚ 2006). The organization is one of the biggest influences on ethics in the work place. Organizations do affect ethical behaviors. One of the main sources that affect behavior in organizations is the commitment of management to ethical practices and behavior. Such commitment can be communicated in a
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trade results UK’s economy to become prosperous and have the influence to control the global economy. In the meantime‚ international trade also attracts large international enterprises to invest in UK‚ which may benefit the UK economy such as improve the local employment and takes advantage of new technology skills. Task 4.2: Analyze the impact of global factors on UK business organizations Business may affect by external environment due to some global factors in areas of economic‚ political
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Understanding the consumer attitudes and behavior is one of the key factors for an organization to successfully tap the business opportunities in the Philippines. This aspect is more crucial especially during crisis periods when there are number of changes in consumer attitudes and behaviors. The marketing managers and advertisers need to know and consider these changes while developing their promotional plans and media-mixes. In the short term‚ behavioral dimensions maybe even more important than
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The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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Understanding and Reflection on Customer Behavior Introduction Currently it is difficult to fight for customers because customers’ purchasing intends to be more unpredictable. Marketers should have an insight to establish a marketing strategy based on understanding customer thinking and behaviors. Based on understanding concepts and importance of customer behavior‚ the research is mainly focused on marketing activities of Coca Cola‚ MacDonald’s‚ and British supermarket Sainsbury’. The paper
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Genotype - Shared environment – intelligence (IQ) Unshared environment- mental illnesses (depression) Twin studies Family studies Adoption studies Genes and intelligence and evaluation of research Twin studies‚ strength and limitations Family studies‚ strength and limitations Adoption studies‚ strength and limitations. Twin studies Strengths: Same genotype for MZ twins Same age Minnesota twin study: longitudinal‚ large sample‚ cross-cultural‚ different age groups Brought
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_Toc362594895 \h 7III.UNDERSTAND THE BEHAVIOR OF ORGANISATIONS IN THEIR MARKET ENVIORNMENT PAGEREF _Toc362594896 \h 93.1. Explain in context of Camelot how market structures determine the pricing and output decisions. PAGEREF _Toc362594897 \h 93.2. Illustrate the way in which market forces shape organisational responses using a range of examples from the case study and independent research. PAGEREF _Toc362594898 \h 93.3. Judge how the business and cultural environments shape the behaviour of Camelot PAGEREF
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An animals behavior is its response to external and internal stimuli Ethology is the scientific study of animal behaviour‚ particularly in natural environments. Behavioral ecology is the study of the ecological and evolutionary basis for animal behavior A fixed action pattern is a sequence of unlearned‚ innate behaviors that is unchangeable - red stickle back fish Oriented movement- environmental cues can trigger movement in a particular direction Kinesis- simple change in activity
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