TRENDS IN THE INDIAN HOSPITALITY INDUSTRY Aims To analyse the current and future scenario of the hospitality industry in India. Objectives • Examine the disparity in the supply and demand of accommodation and rising prices. • To understand the pricing‚ industry standards and other critical issues that arise with growth of the industry in India. • Recognize and evaluate the problems that the industry is currently facing. The research looks into the impediments
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Introduction In recent years‚ the hospitality industry in China has experienced tremendous changes with the ups and downs of the real estate industry‚ which also includes the expansion campaign in full swing in a field set off by the series of the world’s leading high-end hotel group. For most of the world’s top hotel group‚ the rapid growth of the Chinese market profits undoubtedly like a straw to help them flee out of financial crisis. With this background‚ hotels in China will face the enormous
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The Modern Evolution of the Hospitality Industry Over the past thirty years‚ the hotel and restaurant industries have evolved at a rapid rate‚ with the hotel industry coming to maturity before its less capitalized cousin. Hotels use a wide range of data analytics to set rate‚ staffing levels‚ connect with their customers‚ and bring that unique attention required to obtain repeat customers. Restaurants behave more like hotels did before the 1990’s; by relying on their staff to remember regular
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Part B: Written Assignment/Task As an experienced hospitality industry worker you have been asked to write an article for the careers section of a local newspaper The topic for your article is “Working within the law – a guide for hospitality workers” • You will need to collect up to date information on at least 4 pieces of legislation to include in the article • In the article you will need to outline each piece of legislation and main features including recent changes or updates.
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Airline Sales and Marketing Introduction This report will evaluate the current marketing environment of the airline industry in Europe. This will involve looking into different area of the airline industry such as deregulation and open skies‚ current economic conditions‚ distribution channels‚ pricing and revenue management. It has been proved that the airline industry is probably one of the most competitive and complex industry in the world. According to Mintel report (2009) in the past decade
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Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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