Strategic Management in Hospitality and Tourism July 2011 www.cthresources.com Page 1 www.cthawards.com 1 Content I. II. Summary of Learning Outcomes LO 1 - Evaluate the use of strategic plans for a hospitality or tourism organisation III. LO 2 - Produce an outline strategic plan IV. LO 3 - Develop a strategic implementation plan for hospitality or tourism organisations V. LO 4 - Develop a strategic implementation plan for hospitality or tourism organisations www.cthresources
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for hotels and hospitality companies? What are the advantages? What are the drawbacks? In the first part‚ this essay will analyse the different advantages for hotel marketing‚ of employing social media. Then‚ it will study the drawbacks that social media pages can create against hospitality establishments. What kind of advantages could a social media page create? Since 2010‚ companies have understood that‚ social media could play an important role‚ as an advertising and marketing tool. In fact
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Gold Spa and Fitness Club Marketing for Services Project Report By: Ali Owais Arshia Azhar Arsalan Khan Hassan Tahir M.Adeel Tariq Momin Malik Ibrahim Farukh Haroon Ahmed June 27‚ 2012 Lahore School of Economics Table of contents Executive Summary……………………………………………………………………3 Introduction…………………………………………………………………………….4 Core and Supplementary services…………………………………………………….5 3 Stage model of consumption…………………………………………………………8 Flower of Service……………………………………………………………………….11 Distribution
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COLLABORATION Definition Collaboration is a form of business alliance that involves individual business enterprises to work together towards achieving a common objective. These can be marketing‚ sales‚ crisis management‚ financial or any other form of business objectives. Key features of collaboration 1. Synchronous collaboration. This majorly entails online networking and instan messaging. 2. Asynchronous collaboration that include sharing of business assets like premises
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In order to critically reflect on the statement “Management of the employee/ customer interaction presents a challenge to the manager of a service operation that is absent in the field of production/manufacturing” (Yeoman‚ 2004)” it is necessary to understand what customer interaction is. Heskett‚ Sasser and Hart (1990) define how at the heart of the service is the service exchange – when the customer comes in direct contact with the business employees and whilst Muhlemann‚ Oakland and Lockyer
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The world and business activities are gradually becoming more globalized as many firms extend their operations into overseas markets. With the advent of globalization‚ there are more influences than ever on the hospitality industry. Put simply‚ this means that people share their cultures with others. International hotel chains have been growing and because of this‚ the number of people engaged in foreign business markets has increased. An overseas assignment is an increasingly common career experience
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Introduction A service quality gap analysis is a management technique and a setting performance standard which is based on the actual level of business performance and delivered. By analyzing five gaps‚ firms can find some way to increase company’s profit and performance. Service quality gaps always occur in the real business environment and it is an inevitable problem. However‚ enterprises often based on their customers‚ markets and their product quality to analysis their SERVQUAL and help them
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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Services Marketing Chapter 1:! New Perspectives On! !Marketing in the! ! !Service Economy! Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1! Services Marketing Why Study Services?! What are Services?! Marketing Challenges Posed by Services! Extended Marketing Mix Required for Services! Integration of Marketing with Other Management Functions! Developing Effective Service Marketing Strategies! Slide © 2010 by Lovelock
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steady decrease in sales over the past five (5) years. Appointed as the Strategic Marketing Manager‚ the main objective is to propose an alternative approach to achieving the company’s goals and objectives. FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining
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