RedBull While working on this report‚ we tried to figure out the best way to go about completing a consumer analysis for Redbull. Initially‚ we were confused as to what to tackle first: the marketing strategy or the consumer profile? We figured that both the marketing and the communication strategy of Redbull in Pakistan were based on— or rather for— a very specific type of consumer. So our first task (in order to understand this consumer type‚ as well as the dynamics of Redbull’s marketing
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Hofstede Geert Hofstede’s five cultural dimensions are individualistic vs. collectivism‚ power distance‚ quality of life vs. quantity of life‚ uncertainty avoidance and time orientation. Power Distance The term of power distance in the Hofstede’s framework means measurement of power in an institution and organization being distributed where the society able to accept (Bergman et al. 2006‚ 141). Both Australia and Sweden has a low power distance in their society. Low power distance countries
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TOU2002 – Tourism Impacts and Sustainability Topic: Socio-Cultural impacts of tourism Tourism considered as global phenomenon which is carried out by persons itself. This naturally results in meeting of different culture‚ economy‚ progress‚ status‚ etc. round the globe. Human being considered as social animal cause’s significant social culture impact by tourism. According to Teo (1994) impacts are defined as “change in value system‚ moral‚ conduct‚ individual behaviour‚ relationship
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Red Bull Demand and Supply Analysis Red bull is an energy drink composed by caffeine‚ taurine‚ glucoronolactone‚ B group vitamins‚ sucrose and glucose and alpine spring water. Thanks to this unique combination of ingredients‚ Red Bull vitalizes body and mind. This drink is originally from Australia where it is produced and distributed in over twenty countries including USA‚ Mexico‚ New Zealand‚ South Africa and Eastern and Western Europe. Finding the right target group for this drink is
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Group presentations about Hofstede’s cultural dimension 1. A brief presentation of Geert Hofstede and his background Geert Hofstede was born 2 October 1928 in Haarlem. He is a Dutch social psychologist that did a pioneering study of cultures across modern nations. Geert has made these models that classified culture along four different dimensions – Power Distance Index‚ Individualism versus Collectivism‚ Masculinity versus Femininity‚ Uncertainty Avoidance Index‚ Long Term Orientation versus Short
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Vygotsky’s Socio-Cultural Theory The key theme of Vygotsky’s theory is that social interaction plays a very important role in cognitive Development He believed that individual development could not be understood without looking into the social and cultural context within which development happens. Because of his experience when he was a young boy‚ together with his interest in literature and his work as a teacher‚ led him to recognize social interaction and language as two central factors
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SOCIO CULTURAL IMPACTS OF TOURISM The socio-cultural impacts of tourism described here are the effects on host communities of direct and indirect relations with tourists‚ and of interaction with the tourism industry. For a variety of reasons‚ host communities often are the weaker party in interactions with their guests and service providers‚ leveraging any influence they might have. These influences are not always apparent‚ as they are difficult to measure‚ depend on value judgments and are often
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destroying impact of mass tourism because of littering‚ over visitation of natural sights etc. Due to this many tourism dedicate their CSR programmes mainly to this issue as it is the best known. However‚ tourism also has another impact‚ namely the socio-cultural. This means that social structures‚ the culture and traditions can be influenced‚ changed or even completely substituted due to tourism. This can be mainly noticed by the local communities themselves and is less obvious for the tourists. Nevertheless
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Socio-Cultural Analysis Myanmar’s socio-cultural landscape has had an influence and impact on policy making. A wide range of religious and traditional elements motivated aspects of earlier economic policies. Myanmar’s traditional culture also holds great potential for economic development by creating favourable conditions for investment in human capital. Myanmar has higher literacy rates than other countries with comparable levels of economic development. The country is also known for high levels
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2010 Red Bull had a marketing budget of around $900 million. It is rumoured that a third of their marketing budget in recent years has been spent solely on the Red Bull F1 Racing. This budget would continue to increase each year with the continuation of large scale events being added to Red Bull’s promotional calendar. _________________________________________________ Brand Awareness Brand association in the key to Red Bull’s marketing strategy. How many people here have heard of Red Bull? How
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