"Holistic marketing orientation and customer value" Essays and Research Papers

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    whether or not it is philosophically coherent (answering a few objections along the way)‚ and then to delve a little in depth in the position I find to be the most compelling. The Biblical teaching regarding the Soul is clearly that of Holistic Dualism. Furthermore‚ Holistic Dualism is philosophically coherent. The first part of this paper will focus on the Biblical aspect‚ and the latter part will tackle the philosophical

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    Implementing a Customer

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    Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation

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    Customer Stisfaction

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    A STUDY ON CUSTOMER PREFERENCES AND SATISFACTION OF RICE COLOR SORTER WITH SPECIAL REFERENCES TO GENN PRODUCT BY G.NIRANJANA (Reg No: 951711631038) MEPCO SCHLENK ENGINEERING COLLEGE‚ SIVAKASI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfilment of the requirements for the award of the degree of of MASTER OF BUSINESS ADMINISTRATION ANNA UNIVERSITY CHENNAI CHENNAI JULY-AUGUST‚ 2012 Mepco Schlenk Engineering College Department of Management Studies

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    Customer Satisfaction

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    Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic

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    Customer Profitability

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    CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses

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    Customer Loyalty

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    STUDY ON CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no

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    Customer and Ikea

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    the U.S. IKEA’s mission is to “offer a wide variety of home furnishing of good designs and function at prices so low that the majority of people can afford to buy them. IKEA’s target market is the young‚ highly educated‚ liberal in their cultural values‚ white collar workers and not especially concerned with status symbol. IKEA products have a universally accepted assortment around the world. IKEA’s strategy is based on cost leadership where most of their manufacturing activities are outsourced

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    Customer Service

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    It is no secret that some companies aim to look after their customers well‚ ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore‚ it is very important to understand who our customers are‚ their expectations of the service they experience and

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    customer satisfaction

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    acquires significance in the sustained business growth . The quality of the service rendered by bank has a significant bearing on the psyche of the customer. The relationship between a bank and its customer is not a one time‚ transitory relationship ‚ but a relatively permanent and enduring one . “ Customer is the most important visitors in our premises. He is not dependent on us. we are dependent on him. He is not an interruption in our work. He is he is the

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    CUSTOMER SATISFACTION

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    found. Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9   Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research

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