TV-Based advertising and impact to the dimension of brand equity: Towards effective marketing communication. Rajh.E. Effects of marketing mix elements on brand equity. Ayanwale.A.B‚ Alimi.T‚ Ayanbimipe.M.A. (2005) The Influence of Advertising on Consumer Brand Preference‚ Department of agriculture economics‚ Obafemi Awolowo University‚ Ile-Ife‚ Osun state‚ Nigeria. Sriram.S‚ Kalwani.M.U. Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable. Tiwari
Premium Brand Advertising Brand management
FINA 3088 Case Study 1 ---- Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (A)&(B) Bid Strategy of the First Round The first round bid was to show its commitment and price‚ while detailed proposal would be submitted after being shortlisted. Thus‚ Chase had mainly three kinds of concern at that stage: risk‚ profit and reputation. Reputation From Exhibit 6‚ there is no doubt that Chase was the top bank in syndicated finance in the US and over the world. However‚ it recorded
Premium Interest Underwriting Loan
and Memory) Required Readings: 1. Retail Store design manipulations: Marketers Track Retinas to Find What Draws Consumers - WSJ.com * What consumer sdo and what they say they do it completely different. * The use of computer simulations and eye-retinas to better understand what attracts consumers‚ rather than focus groups and in-dept interviews as consumers will always try to please their testers and overestimate their interests of the products. 2. Another retail store market
Premium Brand
Education Reform in Hong Kong: 334 System There are a number of controversies and debates on recent education reforms in Hong Kong. The most recent and debatable one is 334 Education System in 2012. In the following‚ it will first briefly look into the old and new education system. Also‚ it will explore the implications of the new education system to see the causes and consequences. By 2012‚ the 334 Education System replaced the 3223 Education System. The two systems are structurally
Premium Higher education Secondary school High school
International Journal of Public and Private Healthcare Management and Economics‚ 1(2)‚ 17-25‚ April-June 2011 17 The Politics of Health Finance Reform in Hong Kong Raymond K. H. Chan‚ City University of Hong Kong‚ Hong Kong ABSTRACT Since the late 1950s‚ Hong Kong’s public health services have increased. They are mainly funded by taxes‚ supplemented by minimal user fees. In the late 1980s‚ the government recognized the limitations of this financing model and subsequently proposed alternative
Premium Health care Medicine Health economics
1. Introduction 1.1 Background The Hong Kong airport had been removed from Kowloon City to Chek Lap Kok on 6 July 1998. The New Airport‚ which costs around HK$70.2 billion‚ consists of passenger terminal buildings‚ centralized terminal processing buildings‚ runways and taxiways‚ attached and satellite terminal concourses‚ aircraft parking positions‚ road bridges‚ aircraft maintenance facilities and support and ancillary facilities. This project was deemed critical to the public because any
Premium Project management Cathay Pacific Hong Kong
CCCH9003 Modernity and Traditional Chinese Thought 2012-2013 Term Essay ‘Confucianism is of little value in today’s Hong Kong.’ Name: Cheng Ho Kwan UID: 3035068752 Introduction Historically‚ traditional Confucian philosophy fell out of use in China as modernity swept across Asia at beginning of the twentieth century. Since China was defeated by invaded of western countries and the increase industrial power and economic of Europe and United States forced Chinese people to consider
Free Confucianism Confucius China
Every year in March‚ Hong Kong music teachers and students will be busy for a while. The Hong Kong School Music Festival‚ the oldest and most historic Hong Kong school music festival in Hong Kong‚ affects the timetable of schools in Hong Kong‚ music teachers‚ musical instruments and classmates‚ and even parents’ schedules. The festival was organized by the Hong Kong School Music and Recitation Association. . The choir is so loud to go to the game‚ the band out of the truck carrying dozens of
Premium Music High school Education
[pic] Influence to Hong Kong as an international logistics hub - under the “Framework Agreement on Hong Kong and Guangdong Co-operation” | | | | | | | | | | | | | | |
Premium Logistics Hong Kong
Essay The Reason of Hong Kong Being an International Trading Region “Business-friendly environment‚ rule of law‚ free trade and free flow of information‚ open and fair competition‚ well-established and comprehensive financial networks‚ superb transport and communications infrastructure‚ sophisticated support services‚ and well-educated workforce complemented by a pool of efficient and energetic entrepreneurs. Added to these are substantial foreign exchange reserves‚ a fully convertible and
Premium Hong Kong Stock Exchange Economics Stock market