consumer buying behavior
Impact of TV Advertisement on Brand Equity
“Telecom sector of Pakistan”
Table of Contents:
Abstract:
The study will be based on the variable (TV advertisement) that can affect the Brand equity of telecom sector in Pakistan. The study will be able to show that how strongly the TV advertisement can impact on brand equity through brand awareness. The purpose of study is to find out the relationship between advertisement and brand equity that how a good advertisement can create brand awareness. The telecom sector of Pakistan will be covered in this study. This study will help managers and policy makers that how they can make their brands more popular and get more brand equity. The implication of brand equity depends in many benefits for the companies that have brands. Brand equity has optimistic association with brand loyalty. The positivism approach will be used as the data is quantitative. For this purpose the secondary data will be used. The collection of the data will be through structured interviews from minimum 10 persons and questionnaires from minimum 100 persons. As the collection of the data will be through the sources of interviews and questionnaires so after the collection of data the different analysis will be applied. The limitation of the study is that the collection of the data will be only from Pakistan and only telecom sector will be used to work upon.
Key Words: TV Advertisement, Brand Awareness, Brand Equity.
Introduction:
The idea of establishing a media and television industry was conceived in late 1956 and created by the privately set up national education commission, with the support of President Ayub Khan. In 1961, the private sector media mogul and industrialist Syed Wajid Ali launched a television industrial development project, bringing the role of an electrical engineer Ubaidur Rahman of Pakistan Broadcasting Corporation as the project director of the first television programme. Ali reached a milestone in 1961
“Telecom sector of Pakistan”
Table of Contents:
Abstract:
The study will be based on the variable (TV advertisement) that can affect the Brand equity of telecom sector in Pakistan. The study will be able to show that how strongly the TV advertisement can impact on brand equity through brand awareness. The purpose of study is to find out the relationship between advertisement and brand equity that how a good advertisement can create brand awareness. The telecom sector of Pakistan will be covered in this study. This study will help managers and policy makers that how they can make their brands more popular and get more brand equity. The implication of brand equity depends in many benefits for the companies that have brands. Brand equity has optimistic association with brand loyalty. The positivism approach will be used as the data is quantitative. For this purpose the secondary data will be used. The collection of the data will be through structured interviews from minimum 10 persons and questionnaires from minimum 100 persons. As the collection of the data will be through the sources of interviews and questionnaires so after the collection of data the different analysis will be applied. The limitation of the study is that the collection of the data will be only from Pakistan and only telecom sector will be used to work upon.
Key Words: TV Advertisement, Brand Awareness, Brand Equity.
Introduction:
The idea of establishing a media and television industry was conceived in late 1956 and created by the privately set up national education commission, with the support of President Ayub Khan. In 1961, the private sector media mogul and industrialist Syed Wajid Ali launched a television industrial development project, bringing the role of an electrical engineer Ubaidur Rahman of Pakistan Broadcasting Corporation as the project director of the first television programme. Ali reached a milestone in 1961
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