The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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running short. Even though the supply is not a problem now‚ it will become sooner or later. Also‚ the deterioration rate of the Earth environment is alarming. The remediation must be taken immediately. For this‚ using more renewable energy is an ideal method to tackle the problems‚ reduce the global warming effect and provide a better living standard. The nation all over the world has investigated the method to less rely on the fossil fuel. Hong Kong‚ being a part of the world‚ should also take the
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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CCCH9003 Modernity and Traditional Chinese Thought 2012-2013 Term Essay ‘Confucianism is of little value in today’s Hong Kong.’ Name: Cheng Ho Kwan UID: 3035068752 Introduction Historically‚ traditional Confucian philosophy fell out of use in China as modernity swept across Asia at beginning of the twentieth century. Since China was defeated by invaded of western countries and the increase industrial power and economic of Europe and United States forced Chinese people to consider
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GDP The gross domestic product (GDP) or gross domestic income (GDI) is one of the measures of national income and output for a given country’s economy. GDP can be defined in three ways‚ all of which are conceptually identical. First‚ it is equal to the total expenditures for all final goods and services produced within the country in a stipulated period of time (usually a 365-day year). Second‚ it is equal to the sum of the value added at every stage of production (the intermediate stages) by
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Calls are growing for a more equitable society with regard to the current debate on whether the minimum wage in Hong Kong should be raised to HK$35 a hour. Before making any conclusion‚ I’d like to make respond to one of the opposition’s view --minimum wage is crippling the businessman. This is an unreasonable and exaggerated argument as the booming rent price in Hong Kong is a wide known significant factor. While it is crystal clear that the businessmen are trying to pass the buck to their
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Why all Hong Kong people hates CY Leung Actually‚ not all Hong Kong people hate CY Leung‚ just 95% of them hate him. The remaining 5% include the underground communist party members in Hong Kong‚ the new immigrants which is from Mainland China‚ the people which the Communist party of China paid for and CY Leung himself.(sadly‚ the communist party of China is too rich to send so many immigrants to Hong Kong‚ which is increasing that 5%). Who is CY Leung? Well‚ if you live in Hong Kong‚ you must
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about that the Mainland China visitor affecting Hong Kong tourism industry. For evidence for the most of Mainland people accounted for traveler in Hong Kong. The evidence will be mentioned the profile of them such as states and period by Yip Hiu Yi’s individual report. Lam Chi Longs individual assignment mentioned that spending of Mainland China traveler. According this report‚ we knoew whether they can substantially raise the revenue of Hong Kong. Moreover‚ “Zero-fee" tour was a hot topic in recent
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Comparison of CB between Argentina and Hong Kong HK main event In 1983‚ Hong Kong established her Currency Board. Hong Kong dollar (HKD) has pegged with the US dollar (USD) at a rate of USD1 to HKD7.8. The major event that assaulted Hong Kong CB was the 1997 Financial Crisis. During that crisis‚ speculator attacked HKD by short selling them. Speculators used hedge funds and attacked the Hang Seng Index (HSI) at the same time. Although the HK government already imposed penalty on “repeated borrowers”
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J. Lam‚ R. Chan ( E-Learning Experiences of Hong Kong Students Abstract—The adoption of e-learning in Hong Kong has been increasing rapidly in the past decade. To understand the e-learning experiences of the students‚ the School of Professional and Continuing Education of The University of Hong Kong conducted a survey. The survey aimed to collect students’ experiences in using learning management system‚ their perceived e-learning advantages‚ barriers in e-learning and preferences in new e-learning
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