security and providing people with useful information on how to protect their personal data‚ we hope that our project can help people cope with this ethic issue. We believe that knowledge is power and an alert consumer is a safe consumer. Hence‚ we created a research-oriented website wherein research was conducted using academic reports‚ personal surveys‚ in-person meetings and interactions with decision making authorities like the Privacy Commissioner of Personal Data of Hong Kong. Then‚ we compiled
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Introduction to Marketing Written Report SK-II Segmentation‚ Targeting & Positioning in Hong Kong Group Members: (Group 2) Chan Yuk Fung‚ Nichole Ho Wai Ki‚ Vivian Kwan Tsz Kwan‚ Sita Ng Chun Ting‚ Jacky Yuen Ka Wai Date of Submission: 18 Apr 2012 Content 1) Introduction of SK-II P.3 2) Segmentation for SK-II customers P.3-4 3) Analysis of SK-II Segmentation P.4 4) How SK-II target their customers P.4-5
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both Hong Kong and the mainland China‚ if not other parts of the world‚ each year. 1. Why Choose Shenzhen? With rich and numerous resources that contributed to the tourism development‚ Shenzhen has become one of the most important tourism cities in China‚ following Beijing and Shanghai. Not only visitors from Hong Kong and the Mainland China will be attracted‚ with the recommendation of “New York Times”‚ Shenzhen has also attracted countless foreign tourists to leisure. Unlike Hong Kong‚ Shenzhen’s
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Delirium helps traditional companies gain an online presence by providing services such as Web design‚ consulting and technology integration. It is a mere two-and-a-half years old. From an office in New York and a staff of 30 people‚ the company has expanded into Taiwan‚ Korea‚ Hong Kong and Beijing and employs almost 300. China is the focus of aggressive expansion plans in 2001‚ with offices in Shenzhen and Shanghai opening soon. Mr Ngai ’s first foray into the new economy was the founding of online auction
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Conclusion 8 Reflective Statement 9 Appendix – SWOT 10 Reference 11 Word Count& Responsibility Assignment 1. Executive Summary 2. Introduction 2.1 Background of Café de Coral Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops‚ for example‚ Café de Coral‚ The Spaghetti House‚ Oliver’s Super Sandwiches and so on. The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work
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Report on organizational culture of UNIQLO and Giordano Target companies UNIQLO HK Limited and Giordano International Limited in the apparel industry Industry background UNIQLO Hong Kong Limited is a wholly-owned subsidiary of fast Retailing Co. Ltd. from Japan. The first UNIQLO store was opened in 1984 and then developed with an amazing speed to become a huge aircraft carrier in apparel industry in Japan and even the world‚ combining all facets of its businesses including fabric weaving‚ dyeing
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Tong is the biggest herbal tea group in Hong Kong and their Holdings started in 1980s. They have more than 700 staff members‚ 70 herbal tea houses and self-invested factories in Hong Kong‚ a sales network with extensive coverage in Hong Kong and overseas. The main products of Hung Fook Tong are Bottled Herbal Beverage Series‚ Home-made Herbal Jelly Series and Home-made Soup Series. The Group has become one of the largest herbal tea enterprises in Hong Kong with over 80 retail points‚ a central kitchen
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espresso based coffee in generous western culture sizes‚ with informality and a friendly attitude. Pacific Coffee is one of the leading coffee chains in Hong Kong‚ with retail outlets in Hong Kong‚ China and Singapore. Since opening its first outlet in 1992‚ the chain has played an instrumental role in bringing a coffee drinking culture to Hong Kong.With comfortable sofas‚ soft lighting‚ soothing music and internet facilities in all its shops‚ customers can enjoy the premium quality coffee in such
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products through U.S. department stores and ski shops. Although the company has a global supply network‚ most of its critical outerwear products are sourced through the Hong Kong-based company Obersport‚ a joint venture between Sport Obermeyer and a Hong Kong partner. Obersport‚ in turn‚ manages supply and production operations in Hong Kong and China. This case provides an in-depth description of the planning and production processes Sport Obermeyer and its supply channel partners undergo each year
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Wealth Gap In Hong Kong Comparing to the near area‚like Singapore‚Hong Kong’s Gini coefficient is more higher and ranked top in the world.Even the wealth gap is not common in western societies‚however‚it is no doubt that wealth gap has threatened the Hong Kong most. With the change of economic mode in Hong Kong ‚it trend to knowledge-based economy rather than manufacturing industry so that a large number of worker are unemployed immediately‚in the other hand‚a lot of high-class people are benefited
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